Pasha Francuz

About Pasha Francuz

Over the past 18 years, I have been seeking ways to fully realize my potential in design, not only product design but Design as a Whole. I have obtained priceless experience in the design sphere, having worked in diversified environments, with people of different backgrounds and cultural perspectives. This experience has allowed me to not only master my design skills but also better understand people’s needs, and how to interact with them most positively and effectively.Design influences every decision we make from the very beginning of our lives. I live and breathe the thinking necessary to reframe “traditional ideologies” and turn the design into a “business tool”. Through great design, I create not only beautiful concepts for products or services but also smart “new business practices” that deliver lasting value. I like to experiment with, explore, and discover new opportunities that would further bridge the gap between business and design. My goal - is to bring up product thinking and visual culture.Serves as an advisor to Bay Area startups. I’m big on individual responsibility and smart on design processes and workshops.Outside of work, I’m enjoying spending time with family and side projects like @masterpasha.photographyI need clients/teams who challenge me!Available for new opportunities in the SF Bay Area, SF, California.

Experience

1. Founding Designer

   Persimmon

   Jan 2025 — Present · San Francisco, CA, US

   Responsible for shaping the company’s design foundation from the ground up — defining the brand, product experience, and design systems that support an AI-driven platform for … operations. Working closely with founders and engineers, the role also spans product strategy, interaction design, brand identity, and system thinking, ensuring that every touchpoint — from interface to narrative — reflects Persimmon’s vision of calm, intelligent automation in ….

Education

• Kiev National Trade and Economy

  Master of Economical Cybernetics, Economics

  2000 — 2005

• Kiev Academy Media of Arts

  Art Direction, Commercial and Advertising Art

  2013 — 2014

• First School of Paint in Chernivtsi City

  BS

  1996 — 2000

Skills

• Corporate Identity
• Adobe Illustrator
• Web- Sites of Any Difficulty
• Logo Design
• E-Commerce
• Art Direction
• User Interface Design
• Wireframing
• Photoshop
• Video Editing
• Paper Prototyping
• Mobile Web-Application
• Mobile Devices
• Commercial Photography
• Websites
• User Interface
• Adobe Fireworks
• Adobe Photoshop
• Desktop Applications
• Uxpin
• User Experience
• Videography
• User Experience Design
• Final Cut Pro
• Indesign
• Usability Testing
• Web Design
• Sketch
• Information Architecture
• Responsive Web Design
• Event Photography
• Graphic Design
• Web Applications
• Illustrator
• Balsamiq Mockups
• Photography