Paulo Knirsch

About Paulo Knirsch

Imagine a world where technology seamlessly anticipates your needs—where complexity becomes intuitive, and intelligence is embedded into everything. This is the future I am building.For two decades, I have defined, developed, and launched breakthrough Consumer, Industrial IoT, and Edge AI solutions—turning cutting-edge technologies into customer-centric products that redefine industries.I bridge the gap between innovation and real-world impact. With a global perspective shaped by living and working across three cultures, I bring a unique blend of technical expertise and business leadership to every initiative.KEY ACHIEVEMENTS• Product Vision & Innovation: Led NXP’s first MPU integrating an NPU for ML inference at the edge.• Disruption & Market Expansion: Generated $2B+ demand by launching the industry\'s first Cortex-M4 MCU.• Business Growth & New Products: Built a $150M MCU portfolio, launching 20+ platforms.• Strategic Leadership: Secured $100M in R&D and Marketing funding, influencing executive direction.SKILLS & EXPERTISE• Go-to-Market & Positioning: Strategy, value proposition, competitive advantage, product launch.• Product Strategy & Lifecycle: Roadmapping, portfolio management, NPI, end-to-end ownership.• Business & Market Expansion: Pricing strategy, customer engagement, ecosystem partnerships, demand generation.• Edge AI & Embedded Systems: MPUs, MCUs, SoC architecture, embedded design, hardware/software integration.• Leadership & Collaboration: Cross-functional leadership, communication excellence, team building.I am energized to partner with innovative organizations shaping the next generation of Industrial IoT and Edge AI solutions. Let’s connect if you are seeking a results-driven, globally-minded product leader ready to drive impactful growth.

Experience

1. Sr Product Marketing Manager

   Nuvoton Technology Corporation

   Jan 2025 — Present · Austin, TX, US

   Leads Nuvoton’s Microcontroller and Microprocessor Product Marketing and Business Development in the Americas-> Responsibility for business and marketing strategy, annual targets, and business growth and coordinating key initiatives-> Drives cross-functional teams to expand the opportunity pipeline, accelerate design wins, and time to revenue while reporting to the Business Unit SVP overseas.

Education

• ITESO Universidad Jesuita de Guadalajara

  Project Management Pos-Graduation

  2008 — 2008

• USP - Universidade de São Paulo

  Bacharel in Electrical Engineer, Digital Signal Processing & Telecommunications

  1998 — 2002

• FGV - Fundação Getulio Vargas

  Master in Business Administration - CEAG

  2005 — 2007

• Cornell University

  Marketing Strategy

  2020

Skills

• Distribution Strategies
• Business Strategy
• Application-Specific Integrated Circuits (Asic)
• Analog
• Time Management
• Value Selling
• Roadmap
• Pricing Strategy
• Product Marketing
• Product Innovation
• Ic
• Software
• Passionate About Work
• Sales Force Alignment
• Arm
• Mixed Signal
• Arm Architecture
• Team Management
• Gross Margin
• Open Communication
• Integrated Circuit Design
• Microprocessors
• Debugging
• Hardware Architecture
• Development Tools
• Microcontrollers
• Integrated Circuits (Ic)
• People Development
• Revenue
• Customer Intimacy
• Introducing New Products
• Portfolio Management
• Competitive Analysis
• Techinical
• High Performance Teams
• New Business Development
• Asic
• Microelectronics
• Cross-Functional Team Leadership
• Digital Signal Processors