Paulo Azevedo

Head of Design @Atlassian

San Francisco, CA, US

I lead design for Atlassian’s Enterprise Strategy & Planning business, shaping products and experiences that help global enterprises align strategy to measurable outcomes. I also led platform experience design across Atlassian’s product ecosystem, unifying cross-product journeys and scaling design capabilities globally. I am truly passionate about developing leaders at every level and fostering a culture of excellence that transforms organizations into world-class design teams.I demonstrate adaptive leadership with shifting elevation, moving seamlessly between hands-on design direction for new 0→1 products, to scaling multi-layered teams from 10 to 60+ designers, and influencing executive-level enterprise strategy.Selected Achievements:Scaled design organization 6x, from 10 ICs to ~60 designers across 8 managers, building a global team that delivers enterprise experiences used by Fortune 500 customers.Drove 0→1 product innovation: launched 2 0-1 products, Focus and Talent, establishing and launching Strategy Collection at Team ’25, a cross-product suite helping enterprises translate high-level strategy into measurable outcomes. Collection contributed to Atlassian’s recognition as a Leader in The Forrester Wave: Value Stream Management Solutions, Q2 2025.Unified cross-product experiences by leading design for Atlassian Home, Goals, and Teams.Enriched Atlassian’s design system to meet enterprise needs and ensured adoption across products.Directed design for the Cloud Shift program, Atlassian’s most critical strategic initiative, unlocking hundreds of millions in revenue by enabling enterprises to migrate to Atlassian\'s cloud products through enterprise-grade security, compliance, and readiness capabilities.Selected for the Atlassian Ascent Leadership Program, recognizing the top 1% of high-potential global leaders in design and product.

Instituto Politécnico de Viseu

Licentiate degree, Computer Science