Paulo Jc Santos
Chief Product and Marketing Officer @Spinrite
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WORK HISTORY
Chief Product and Marketing Officer @Spinrite
Charlotte, NC, US
Leading the strategic execution of Spinrite’s $300M+ Go-To-Market (GTM) strategy, to drive profitability growth and P&L targets, and a key member of the Executive Leadership Team, reporting directly to the CEO- Directing and scaling high-impact marketing operations, overseeing Direct-to-Consumer sales ownership, Product Innovation & Quality, Category Management, Brand Strategy, Creative & Design, Digital, Marketing Performance, and managing the full-funnel omnichannel marketing activation-Manages a multi-million annual marketing budget, implementing data-driven KPIs and performance metrics that enhance cross-functional collaboration and drive measurable business outcomes.
EDUCATION
Harvard Business School Executive Education
Management Development, Business Administration and Management, General
IPM (UK, London) - Institute of Promotional Marketing
Shopper Marketing
Oxford Group
Diploma, Leadership & Management Program
Sandler Training Programm (UK)
Sales & Management
Instituto Superior de Contabilidade e Administração do Porto
Marketing, Marketing
ABOUT PAULO JC SANTOS
As Chief Product & Marketing Officer at Spinrite, I lead with a customer-centric mindset, a focus on value creation, and a relentless drive for growth. My leadership has been instrumental in shaping innovation, optimizing marketing performance, and driving profitability across the business. I have successfully driven transformation and change management plans, spearheading strategic initiatives that fueled revenue expansion and strengthened our market position. I leveraged my expertise in P&L management to drive continuous operational efficiency and financial success. I guided my team through challenges and opportunities, fostered strong partnerships with major retailers, and cultivated a culture of constant learning and development. My ability to lead with vision, adaptability, and a commitment to excellence has been key to sustaining growth and resilience in an evolving omnichannel marketplace.
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