Paulo Dias
Global Marketing Analytics & Business Intelligence Lead @AbbVie
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WORK HISTORY
Global Marketing Analytics & Business Intelligence Lead @AbbVie
Serve as the GMABI lead for Immunology, becoming a trusted partner to Global, Area and Affiliate leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities. Enable and demonstrate leadership on the cross-functional business teams, Global Brand Team (GBT), Area Brand Teams and IBT (Affiliate Brand Teams) to make better and more rapid business decisions by framing & prioritizing critical brand questions. Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding. Proactively identify new data sources and analytics opportunities to ensure that GBT decision-making is based on the most current, objective and comprehensive insights. Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP (Health Care Professional) experience and plans to address leverage points & gaps. Lead commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership. Participate in developing Key Performance Indicators (KPIs) for the brands and measuring performance on a monthly and quarterly basis. Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide GBT in the development of successful strategies to maximize both the brand and the market. Identify and utilize reasonable data sources & analytics approaches to measure and evaluate the effectiveness of our core strategies and key initiatives. Lead and participate in initiatives to improve the GMABI insights and analytics capabilities. Ensure all GMABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.
EDUCATION
Insper Instituto de Ensino e Pesquisa
MBA, MBA Executive
Pontifícia Universidade Católica de São Paulo
Bachelor of Business Administration (BBA), Business Administration and Management, General
Massachusetts Institute of Technology
Master's degree, Global Logistics & Supply Chain Management
ABOUT PAULO DIAS
Solid background and professional experience in various commercial roles and industries…
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