Paulo de Sousa

About Paulo de Sousa

With a Master Degree in Industrial Engineering. Extensive management, leadership, executive administration industry experience. Covering the Fields of Social Media Strategy, Entertainment, Health, Education, voluntarism, work-study, organization and Plant Based Environmental Impact information dissemination. An Experienced Actor with a demonstrated history of working in Production Management, Theater, Film Production, Radio and Television. Strong media and communication professional with an Equivalent of Bachelor of Arts (B.A.) focused on Performance from The Lee Strasberg Theatre & Film Institute. Certified /Ordained Minster and as a Covid-19 Compliance Officer.

Experience

1. Chief Administration Officer

   Hook Point

   Mar 2021 — Present

   As Chief Administrative Officer, I provide overall direction through intentional planning, informed policy-making, and efficient coordinating of Hook Point’s day-to-day operations.Hook Point applies research and data to inform brands and businesses on social media virality, and has been used by companies such as MTV, Viacom, Vice Magazine, Taylor Swift, IKEA, Skechers to:Generate 50+ billion views and hundreds of millions of followers onlineSet international records for advertising and content marketing campaignsGenerate hundreds of millions in e-commerce revenueElevate musicians, athletes, and influencers to become global superstarsInnovate and redefine marketing trends across multiple industriesLaunch major motion pictures, leading to a billion in revenueSecure partnerships with Fortune 100 corporationsSave tens of millions in advertising spendRaise millions in financing

Education

• University of Johannesburg

  Masters, Industrial Engineering

  1988 — 1992

• The Lee Strasberg Theatre & Film Institute

  Equivalent of Bachelor of Arts (B.A.), Acting

  2001 — 2003

• Technikon Witwatersrand - University of Johanesburg

  Masters of Industrial Engineering, Organizational Leadership