Paulo de Castro
Web Developer @Arivano
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WORK HISTORY
Web Developer @Arivano
At Arivano, I collaborate with the marketing team to align website updates with digital campaigns, driving SEO visibility, user engagement, and customer experience. My work strengthens branding consistency, UX, and site performance across international markets.Key Responsibilities & Achievements-Design and update responsive websites using HTML, CSS, JavaScript, and PHP, ensuring high performance and SEO optimization-Created a scalable WordPress database structure with custom post types and ACF (Advanced Custom Fields), enabling dynamic product management-Developed an automated system where Index Codes act as master data sources, generating synchronized Product Variants with unique hashes, validated data, and inherited attributes-Customize Shopify and WordPress code structures, implementing a wide range of plugins and features to enhance functionality, performance, and integrations-Execute WordPress migration projects and managed hosting environments (e.g, Hostinger)-Design and optimize landing pages to improve conversions and user experience-Improve website performance, SEO, and database queries, aligning technical builds with business growth goals-Develop and manage eCommerce solutions, including product catalog structures, checkout flows, and plugin integrations to support international sales.
EDUCATION
Georgian College
College Diploma, Computer Programming
ABOUT PAULO DE CASTRO
Dedicated developer with a strong passion for building scalable, user-focused digital…
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