Paul Warner

About Paul Warner

I build brands and demand engines that ship, show up in the numbers, and serve real communities. I’m a CMO/VP-level operator who likes turning messy ideas into clear plans, then running the plays, measuring what matters, and iterating fast.At Schweitzer Engineering Laboratories (SEL), I scaled our global social audience 8,500%(3K → 260K+) by pairing engineering-led content with international editorial calendars and tight UTM governance across 12+ languages and 50+ countries. We launched integrated web, email, social, field, and event programs with real attribution, which moved qualified pipeline and aligned Product, Sales, and regional teams around shared KPIs.As Founder and Fractional CMO of Mainsail Agency, I help founders and exec teams tie content to revenue. I set up KPI frameworks and dashboards, stand up experimentation (landing pages, lifecycle nurtures, offers), and forecast with enough clarity that decisions get easier and faster. I build small, senior pods, strategy, creative, dev, media, and manage budgets and vendors without drama.Right now I’m CMO & Founder of Pullman Market on Main, turning a vacant bank into an indoor farmers & makers market, and into a neighborhood entrepreneurship center. We built a vendor acquisition → onboarding → retention funnel, stood up site/CRM/email, secured partnerships with civic groups and WSU, and earned regional press (Capital Press, Visit Pullman, Inland 360). The goal: lower the barrier to starting a small business and make downtown a place where ideas become livelihoods.Strengths: GTM strategy, demand gen, product marketing, brand and comms, community and field marketing, SEO/SEM, social, email/lifecycle/CRM, marketing automation, analytics/KPIs, conversion, RevOps and sales enablement. Tools: HubSpot, Salesforce, GA4, Looker Studio, Google Ads, Meta, WordPress/Webflow, Mailchimp, Airtable, Asana.I’m open to CMO, VP, and Director roles where brand, growth, and community intersect. If you need someone who will roll up sleeves, build the system, and deliver results you can see on the dashboard and in the neighborhood, let’s talk.

Experience

1. Marketing Director

   Clearwater River Casino & Lodge

   Feb 2026 — Present · Nez Perce County, ID, US

   Liderar la estrategia de marketing y la ejecución diaria de un destino integral de juegos, alojamiento, gastronomía y entretenimiento operado por la tribu Nez Perce cerca de Lewiston, Idaho. Impulsar la rentabilidad de las visitas mediante la gestión de la marca, promociones, desarrollo de jugadores y campañas integradas que mejoran la experiencia del huésped y fortalecen el impacto en la comunidad.Alcance y liderazgo• Supervisar todas las funciones del departamento de Marketing del Casino: marca, creatividad, medios/publicidad, digital, relaciones públicas y promoción de eventos.• Colaborar con los equipos de Juegos, Hotel, Alimentos y Bebidas, y Entretenimiento para crear una experiencia unificada para el huésped en la sala de juegos, el hotel, los restaurantes y los espectáculos en vivo/centro de eventos.Demanda, fidelización y análisis• Gestionar el calendario promocional y la estrategia de ofertas (juegos gratis, sorteos, activaciones de temporada), coordinando los planes de canales en el hotel, correo electrónico/SMS/directo, web y redes sociales.• Aumentar la participación en el programa de Recompensas/Club de Jugadores mediante una segmentación específica, reinversión personalizada y programas de retención. • Impulsar la toma de decisiones basada en datos, utilizando información sobre jugadores y rendimiento para optimizar campañas y mejorar la personalización de los huéspedes.Operaciones• Gestionar presupuestos, agencias/proveedores e informes de rendimiento; garantizar la coherencia de la marca y prácticas de marketing responsables y conformes con las normativas en un entorno de juego regulado.Send feedback

Education

• Eastern Washington University

  Master of Science - MSc, Communications: Technology, Culture & Organizations

• Eastern Washington University

  Bachelor of Arts - BA, Journalism, News Editorial and Public Relations

• Washington State University

  Journalism

Skills

• Adobe Creative Suite
• Mac Os X
• Ms Office Suite
• Strategic Communications
• Ap Style
• Public Relations
• Media Relations
• Marketing Communications
• Internal Communications
• Writing
• Social Media
• Editing
• Web Content Management
• Community Relations
• Press Releases
• Event Planning
• Journalism
• Copy Editing
• Social Media Marketing
• Marketing Strategy
• Communications Planning
• Newsletters
• Community Outreach
• Fundraising
• Photography
• Content Management
• Government Relations
• Social Networking
• Communications Strategy
• Crisis Management
• Promotions
• Corporate Communications
• Crisis Communications
• Public Speaking
• Copywriting
• Indesign
• Photoshop
• SEO
• Dreamweaver
• Facebook