Paul Montgomery

About Paul Montgomery

CMO | Digital & AI-Search Marketing Leader | AEO, SEO, PPC, Revenue AttributionI’m a senior marketing executive with 20+ years of experience building revenue-driven marketing engines at the intersection of AI-search (AEO), SEO, paid media, automation, and analytics.Today’s buyers don’t just “search”—they ask. I specialize in helping companies win visibility, trust, and demand across Google AI Overviews, ChatGPT-style answer engines, and traditional search, while still delivering measurable pipeline and revenue impact.My background spans:Transforming marketing teams into high-performance growth centersDesigning Search-to-Sale attribution frameworks that connect ads, content, AI search, CRM, and closed revenueScaling AEO-ready content ecosystems (blogs, FAQs, calculators, case studies, tools) that perform for both humans and machinesAligning Marketing, Sales, Engineering, and Finance around ROI-first decision makingI’m known for translating complex digital systems into clear business outcomes—shorter sales cycles, stronger lead quality, higher conversion rates, and executive-level visibility into what’s actually driving growth.Core focus areas include:Answer Engine Optimization (AEO) & AI Search VisibilitySEO & PPC strategies engineered for pipeline and revenue, not vanity metricsCRM-centric marketing automation and lifecycle journeysCFO-ready analytics, ROI modeling, and attributionCross-functional leadership across Marketing, Sales, Engineering, and OpsIf you’re building for the next generation of search, buying behavior, and AI-driven discovery, that’s where I do my best work.

Experience

1. Marketing Leader

   PRAB, Inc.

   Mar 2024 — Present · Kalamazoo, MI, US

   Oversee comprehensive marketing strategies to enhance brand recognition, drive lead generation, and support revenue growth for the division.• Spearheaded the development and execution of a content strategy aligned with organizational goals, increasing web traffic and customer engagement.• Enhanced PPC and SEO campaigns by increasing validation standards for conversions, leading to a 63% increase in conversions with significantly more qualified leads.• Boosted SERP rankings for company websites by 71%, driving more organic traffic and attracting better-qualified prospects.• Managed advertising schedules and digital/print submissions, ensuring timely delivery and alignment with marketing objectives.• Collaborated with cross-functional teams, including sales and engineering, to produce technical case studies, white papers, and press releases.• Directed social media and email campaign initiatives, achieving X% increase in engagement metrics (specific number can be added).• Maintained vendor relationships, ensuring adherence to deadlines and quality standards for third-party deliverables.• Standardized brand guidelines and communication templates, contributing to consistent messaging across all channels.• Launched and optimized integrated campaigns leveraging marketing automation platforms, improving lead generation efficiency.

Education

• Texas Tech University

  Bachelor's Degree, Corporate Telecommunications

Skills

• Web 2.0
• Marketing Strategy
• Account Management
• Consultative Selling Style
• Solution Selling
• Strategy
• Microsoft Office
• Sales
• Smartphones
• Consultative Sales Professional
• Vertical Marketing
• Direct Marketing
• Software Design
• Trade Shows
• Social Media Marketing
• Sales Process
• Staff Development
• Strategic Partnerships
• Marketing Operations
• Strategic Planning
• Online Marketing
• Complex Sales
• Public Speaking
• New Business Development
• Business Process Improvement
• HR Consulting
• Sales Operations
• Customer Service
• Product Development
• Vendor Management
• Team Leadership
• Marketo
• Business Development
• Software Solutions
• Social Media
• Digital Marketing
• Marketing Automation
• Webinars
• Sales Management
• Leadership