Paul Bailey
Strategy Director @The Union
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WORK HISTORY
Strategy Director @The Union
Edinburgh, GB
Supporting the brand strategy team with leading financial, tech and tourism clients.
EDUCATION
Marketing Week
Mini MBA, Marketing
Goldsmiths, University of London
Master of Arts (MA), Brand, Communication & Culture (part-time)
Northumbria University
Bachelor’s Degree, Graphic Design
SKILLS
ABOUT PAUL BAILEY
Commercial Brand Strategy Director with 25+ years driving growth for FMCG, Sports, Tech, and Professional Services sectors (B2B & B2C). Proven success building and leading high-performance strategy functions across corporate and agency environments. Expert in translating complex data into go-to-market strategies for global entities, and trusted advisor to C-Suite stakeholders on brand repositioning, pricing, and performance marketing.Open fractional roles or freelance work. -Your business success is dependent on encouraging desired behaviours from external (audience) and internal (employees) people. Whether it’s deciding upon a new direction, creating a new narrative, or defining what you want to be famous for, I help you better connect your business to your people, through your brand.I have an in-depth knowledge of brand and strategy, marketing and business leadership. All informed by academic training including MA Brand, Communication & Culture (Goldsmiths, London), Mini-MBA Marketing (Marketing Week), and extensive writing, speaking, and lecturing on brand, strategy & marketing.
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