Paul Lively

About Paul Lively

I’m a Business Operations leader and hands-on operator focused on building and scaling the engines behind growth. My work spans revenue operations, go-to-market strategy, forecasting, and analytics—helping companies turn fragmented efforts into aligned execution and measurable performance.Across SaaS, data, and digital media businesses, I’ve led initiatives that drove 50–70% revenue growth, improved margins through pricing and deal optimization, and built forecasting and operating cadences that increase visibility, accountability, and execution against growth targets. I’ve partnered closely with Sales, Product, Marketing, and Finance to align strategy with day-to-day operations, ensuring teams are working from a shared view of performance and priorities.I’m most effective in environments that require both strategic clarity and strong execution—bringing structure to GTM, improving performance visibility, and driving consistent results. My focus is not just on defining strategy, but on making it work in practice.

Experience

1. Chief Operating Officer

   Feedbacknow

   Jan 2024 — Present · Los Angeles, CA, US

   Drove spin out from Forrester to an independent, private equity company. Assumed full P&L responsibility. Spearheaded the transition of company processes across multiple international entities, ensuring seamless operational continuity

Education

• UC San Diego

  BA, Political Science

• USC Marshall School of Business

  MBA, Marketing

Skills

• Marketing Strategy
• Social Media
• Web Analytics
• Retail
• Strategic Partnerships
• Strategy
• E-Commerce
• Digital Marketing
• Sales
• Online Advertising
• Analysis
• Customer Retention
• Online Marketing
• Digital Strategy
• Analytics
• Digital Media
• Omniture
• Business Intelligence
• Competitive Analysis
• Management
• Monetization
• SEO
• Forecasting
• Product Management
• Web Marketing
• Content Marketing
• Mergers & Acquisitions
• Leadership