Paul Lima

About Paul Lima

Founded in 2004, Lima Consulting Group helps organizations transform their digital…

Experience

1. Managing Partner

   Lima Consulting Group

   Jan 2004 — Present

   Lima Consulting Group helps clients transform their digital futures by developing, deploying and optimizing sustainable, competitive advantages. We are trusted advisors to Executives that lead enterprises through a disciplined and effective digital transformation. Founded in 2004, Lima Consulting Group serves organizations that seek lasting improvements that span marketing, operations and technology. We are best known for our Online Marketing Methodology for Digital Transformation and are frequent speakers advising companies on the development, deployment, and optimization of their digital marketing objectives. Lima Consulting Group employs several certified experts in the following areas- Web Analytics: Adobe Analytics,(formerly Omniture), Google Analytics, ComScore Digital Analytics (DAX), Coremetrics, and others - Tag Management Platforms from Ensighten, Adobe, Tealium and Signal (formerly BrightTag)- Personalization, Segmentation, Recommendation & Optimization Engines from Adobe Target, Maxymizer, Monetate and Optimizely - ERP and eCommerce: NetSuite, Site Builder and Suite Commerce Advanced - Customer Relationship Management (CRM) from Salesforce, NetSuite, SugarCRM and others - Web Content Management: Adobe Experience Manager, Drupal and Ektron, and other content management systems (CMS)- Email Marketing Solutions such as Responsys, Adobe Campaign, ExactTarget, Bronto and others - Data Management Platforms from BlueKai, CXense, Adobe and others - Media Optimization Platforms from Adobe Media Optimizer, Kenshoo and others - SEO and SEM Platforms from SEOClarity, Conductor and BrightEdge, and PPC integrations with DialogueTech - Customer Analytics: Tealeaf - Customer Identity Management from GIGYA - Social listening, publishing, advertising, analytics and e-care platforms: Adobe Social, Radian6, Buddy Media We are certified with nearly all of the above software companies and can resell and implement them.

Education

• United States Military Academy at West Point

  B.S., Economics and Systems Engineering

  1990 — 1995

• The Wharton School

  MSE, Management of Technology

  1999 — 2003

• University of Pennsylvania

  M.S.E., Management of Technology

  2001 — 2003

Skills

• Ibm Websphere Commerce
• International Trade
• Google Analytics
• Pay Per Click (Ppc)
• Crm
• Web Analytics
• Strategic Partnerships
• Customer Relationship Management (Crm)
• Netsuite
• Webtrends Analytics
• Marketing Strategy
• Digital Marketing Strategy
• Product Management
• International Sales
• Strategy
• Online Advertising
• Digital Marketing
• Search Engine Optimization (SEO)
• E-Commerce
• Social Media Marketing
• Ipad Development
• Search Engine Marketing (Sem)
• Google Adwords
• Omniture
• SEO
• Ppc
• Analytics
• Sem
• Coremetrics
• Ios Development
• Software Development
• Ipad
• Business Process Design
• Webtrends
• Salesforce.com
• Management Consulting
• Test and Target
• Digital Strategy
• Management
• Searchcenter