Paul Laubscher
Managing Director | VP Marketing | Advisory Board Member | XR Enthusiast | Regenerative Farming Fan
- Role
- Advisory Board Member at Singing Pastures
- Location
- Fairfield, CA, US
- LinkedIn followers
- 500 followers
About Paul Laubscher
Senior Marketing Executive, with International Product Innovation and Consumer Packaged Goods Brand Management Experience:• Inspired by the development of great business strategies / tactics resulting in consumer adoption• Galvanized by exceptional Integrated Marketing • Motivated by a passion for Consumer Insight driven innovation • Energized by the brilliance of Cross-Functional Partnership• Entrepreneurially minded, with a supporting Classic CPG FoundationSpecialties: • Strategic Planning (OGSM): Corporate, Business, Communication• Integrated Marketing Strategy: Linking Digital, Social and Traditional to Shopper Marketing• Innovation: Product Development and Process Improvement• Consumer Insight: Qualitative and Quantitative• Cross-Functional Partnership: With Internal and External Sales, Customer, and Agency Partners• P&L Management: Top Line Driven, Bottom Line Conscious
Experience
Advisory Board Member
Sep 2021 — Present
Regenerative Farming is the future and a few dare to lead the way. Singing Pastures is setting the standard through pasture raised pork products, and John & Holly Arbuckle are driven by the mission to make regenerative farming the norm, as it is on their farm. Want to make an immediate impact to improve the environment and the quality of our soil? Simply buy Singing Pastures products and you will be supporting Regenerative Farming: https://singingpastures.com/And. BTW. pasture raised pork is amazingly delicious. You can see and taste the difference!#RegenerativeFarming #KissTheGround #RoamSticks #SingingPastures
Education
Principia College
BA, Business Administration
Indiana University Bloomington
MBA, (Marketing)
Skills
- Management
- Advertising
- Product Management
- Entrepreneurship
- Consumer Products
- Brand Development
- Segmentation
- P&L Management
- Competitive Analysis
- Start-Ups
- Market Research
- Creative Direction
- Leadership
- Integrated Marketing
- Pricing
- Sales
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing
- Negotiation
- Shopper Marketing
- Strategy
- Product Development
- Analysis
- Budgets
- Customer Insight
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.