Paul Kowalski

About Paul Kowalski

After years in marketing and advertising, I formed Conach Marketing Group with my co-owner to provide B2B marketing to small business in 2008. Having worked with over 40 commercial construction clients and over 50 manufacturing clients, I bring a specialty in construction marketing and industrial marketing to our agency. Our agency acts as an out-sourced small business marketing solution for the majority of our clients. We offer a full roster of services including branding and messaging, marketing strategies, lead generation campaigns, Internet and social media programs, and sales support. Making a living as an advertising professional since 1985, I began my career in the days of drawing tables and keylines. Because of this longevity, I bring gray hair and quite a bit of industry knowledge to my clients. Working with companies such as General Motors, Buick, Dow, Dow Corning, Chrysler, Toyota, and DeBeers has taught me a lot. Over the past three decades, I took a “backward career path” to work with small business and bring those “big business” strategies to my clients. In addition, I continue to keep current with the newest industry techniques and tactics to help strengthen my clients\' business to business marketing programs. I earned a Bachelor of Arts in Design from Saginaw Valley State University, where I returned to teach for eight years. After a few years as an adjunct professor, I become the head of the Graphic Design program. While in that position, I developed the BFA of Arts Degree, restructured the Graphic Design curriculum, and established an internship program. As a result of my efforts, the enrollment in the Graphic Design program doubled. Of course, forging many wonderful memories and relationships with the 100’s of students I taught is the best outcome of my time at SVSU.

Experience

1. Owner Creative Director

   Conach Marketing Group

   Sep 2008 — Present

Education

• Delta College

  Associates in Art, Design and Applied Arts

  1979 — 1981

• Saginaw Valley State University

  Bachelors, Graphic Design

  1983 — 1986

Skills

• New Business Development
• Graphic Design
• Direct Mail
• Illustrator
• Graphics
• SEO
• Adobe Creative Suite
• Web Design
• Small Business
• Brochures
• Marketing Communications
• Marketing Strategy
• Start-Ups
• Advertising
• Online Marketing
• Creative Direction
• Integrated Marketing
• Email Marketing
• Brand Development
• Marketing
• Sales
• Direct Marketing