Paul Klebon
Insights-Driven Growth Leader | Market Intelligence | GTM Strategy | Competitive Analysis | Advanced Analytics | Storytelling
- Role
- Shopper Insights Lead at Kimberly-Clark
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Paul Klebon
I am a data-driven insights and strategy leader with deep experience across consumer…
Experience
Shopper Insights Lead
Apr 2022 — Present · Chicago, IL, US
I joined Kimberly-Clark as it prioritizes becoming a top-tier growth CPG company. I have advanced a data-driven, insights-led approach in all go-to-market executions.Baby and Child Care (April 2024-Present) and Adult & Feminine Care (April 2022-April 2024)Key Accomplishments- Identified a $57M opportunity among women needing period and bladder leakage solutions; consulted development of Target-exclusive products- Produced insights including shelf placement and incremental purchase behavior to sell-in newly acquired D2C brand Thinx at Walmart, Target, and Walgreens; brand is now $45M at retail- Provided insights to BJ\'s showing that its removal of Depend from all clubs was detrimental to its sales and customers; analysis facilitated Depend’s return to all clubs- Secured funding to update Path-to-Purchase and Market Structures for Personal Care categories for first-time in ten years; learning aided sell-in of 2025 Huggies and Poise innovations.
Education
Indiana University - Kelley School of Business
MBA, Consumer Marketing and Business Analytics
University of Scranton
Bachelor's, Economics and History
Duke University - The Fuqua School of Business
Master of Science - MS, Quantitative Management, Business Analytics
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