Paul Kennard

About Paul Kennard

In 2007 at LendingTree, something clicked. While everyone obsessed over last-touch attribution because this is how they claimed their share of the bonus money, I saw that our highest lifetime value customers came from specific cohorts of marketing sources working together. The breakthrough moment? Instead of drowning executives in attribution models, I told the story of \"Sarah the homebuyer\" and how she moved through our marketing ecosystem. Suddenly, a complex multi-touch strategy became a simple customer journey narrative that transformed how LendingTree invested in marketing.That experience sparked my 20-year obsession: translating complex expertise into stories that instantly connect with decision-makers.From leading secondary revenue initiatives across CBS\'s nationwide stations, to building the influencer network that helped FiLife.com earn Fast Company\'s 2010 Most Innovative Companies recognition, to deploying Five9 call center software that immediately boosted sales at Trident Marketing—I\'ve consistently bridged the gap between technical capabilities and business results.The pattern became clear: success isn\'t about having the best data or technology. It\'s about understanding the exact language your audience uses to describe their challenges, then positioning your expertise as the obvious solution.This led me to co-found Kennard Associates in 2019, where I help specialized B2B firms—particularly in insurance and financial services—transform their complex expertise into messaging that drives measurable results. We\'ve developed an AI-empowered research methodology that uncovers the specific language your ideal clients use, then builds intelligent messaging frameworks that continuously optimize performance.Whether developing executive KPI dashboards, creating sales enablement frameworks, or crafting board presentations, my approach remains consistent: start with how your audience thinks and speaks, then translate your expertise into terms that resonate immediately.Communication isn\'t just about what you say—it\'s about ensuring what you say transforms into business results.Ready to cut through complexity and connect authentically with your audience? Let\'s connect.

Experience

1. Co-founder CEO

   Kennard Associates

   Apr 2019 — Present · Charlotte, NC, US

   Kennard Associates is a boutique consulting firm specializing in AI-empowered strategic communication for insurance and financial services. We harness intelligent automation to transform complex financial concepts into clear, compelling messaging that resonates with decision-makers and drives measurable results.Our AI-Enhanced ExpertiseWe partner with financial and insurance organizations to develop powerful, data-driven communication strategies across five key areas- Product Marketing: Leveraging AI research tools to create narratives that articulate clear value propositions and differentiators addressing specific customer pain points identified through automated sentiment analysis- Sales Enablement: Using AI-powered content systems to develop dynamic talk tracks and frameworks that equip teams to confidently communicate complex offerings with real-time message optimization- Company Storytelling: Employing automated brand monitoring and AI-driven insights to craft authentic corporate narratives that communicate purpose, vision, and market position with precision targeting- Strategic Communication: Building intelligent messaging frameworks powered by AI workflow automation that maintain consistency and integrity across all stakeholders and touchpoints- Board & Investor Relations: Utilizing AI-enhanced data visualization and automated reporting systems to design compelling materials that effectively convey business strategy and growth potentialWhat sets us apart is our AI-empowered research methodology that automatically uncovers and analyzes the specific language your ideal clients use when describing their challenges. Through intelligent workflow automation, we continuously optimize messaging performance and bridge the gap between technical expertise and everyday business needs, transforming communication from a barrier into a self-improving competitive advantage.

Education

• Central Piedmont Community College

  AS, Science

  2004 — 2005

• Purdue University Fort Wayne

  Electrical / Computer Engineering

  1997 — 1999

• Central Piedmont Community College

  AS, Network Administration

  2000 — 2001

• Queens University of Charlotte

  BA, Information Technology

  2005 — 2006

Skills

• Web Analytics
• Organic Search
• Website Development
• Web Development
• SEO
• Smo
• Blogging
• Lead Generation
• Keyword Research
• Social Networking
• Conversion Optimization
• Landing Page Optimization
• SEO Copywriting
• Traffic Analysis
• Css
• Digital Marketing
• Omniture
• Link Building
• Website Promotion
• Online Lead Generation
• Usability
• Online Reputation Management
• Content Management
• Mobile Marketing
• Digital Strategy
• Sem
• Ppc
• Email Marketing
• Google Adwords
• Html
• Social Media
• Google Webmaster Tools
• E-Commerce
• Web Design
• Affiliate Marketing
• A/B Testing
• Digital Media
• Cms
• Online Advertising
• Analytics