Paul Kasin
Senior Capabilities Manager at Microsoft
- Role
- Sr Capabilities Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Paul Kasin
Results-focused marketing leader, lifelong learner, and customer advocate with deep knowledge in both strategic and operational disciplines. 20+ years of progressive experience through several key areas of commercial & consumer marketing and customer relationship management (CRM)- Marketing technology platforms and tooling - Operational excellence at scale, process definition, documentation, and optimization - Knowledge & change management best practices - Marketing strategy design & implementation - Messaging framework and communications plan development - Business & operational performance metrics definition, analysis, and reporting - Customer base analytics (revenue opportunity identification & quantification) Currently helping to drive the mar-tech transformation within Microsoft\'s Global Demand Center (GDC). Experienced in building partnerships across organizations and managing cross-functional teams to accomplish big things.
Experience
Sr Capabilities Manager
Oct 2024 — Present · Redmond, WA, US
Manage high-visibility and high-impact projects for Relationship Marketing Operations (RM Ops) team within the Global Demand Center. Adobe platform migration, RM Ops tooling transformation, knowledge management, etc.
Education
University of Colorado Boulder
BS Journalism, Media Studies
Seattle University
MBA, Marketing and Management
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