Paul Jones

About Paul Jones

I spent 10 years as a river guide before I ever stepped into a business.⁣⁣What I learned on the river is the same thing I teach founders now: you can\'t force the current. You read the room, build trust fast, and guide people through something together. That\'s where connection happens.⁣⁣When I got into B2B, I noticed something broken. Companies were spending 50-60% of revenue on ads, cold outreach, and conferences. Getting less back every year. CMOs have the shortest tenure in the C-suite. Content marketing got commoditized by AI. 9 out of 10 conference connections die within a year.⁣⁣Meanwhile, the founders who were actually growing. Not running campaigns.⁣⁣So I started building communities.+. Small, curated groups of decision-makers who show up every month to learn from each other. We call them Brain Trusts.⁣When you put the right people in a room and facilitate real conversation (not a webinar, not a pitch), trust compounds.⁣⁣One client saw - than any other channel. Another hit % from community to discovery calls. That\'s 10X the typical B2B benchmark. Not from ads. From relationships.⁣⁣That\'s what Bridgio does. We\'re a that helps B2B founders move from \"go to market\"(interruption, cold outreach, rented attention) to \"connect to market\"(community, trust, relationships that compound over time).⁣⁣If you built your business on relationships and want to scale that instead of replacing it with ads, let\'s talk.⁣⁣→ Book a consultation: calendly.com/paul-bridgio/community

Experience

1. Founder

   Bridgio

   Oct 2019 — Present · Pleasant Grove, UT, US

   Bridgio is a go-to-market agency that replaces outdated inbound and outbound tactics with a community-first, nearbound strategy. Traditional marketing funnels are breaking down, audiences are fragmented, attention is harder to earn, and trust now travels through people, not pipelines.We partner with companies to build and activate peer-learning communities that position their brand at the center of existing networks of trust. This nearbound approach, where marketing, sales, and partnerships converge around shared audiences, creates a scalable, low-friction path to market adoption.Through our Community Playbook, I’ve led cross-functional GTM initiatives for 30+ B2B clients, aligning marketing, sales, and partner teams around community-driven growth. Our frameworks consistently reduce customer acquisition costs, accelerate deal cycles, and transform brands from content publishers into relationship brokers that drive sustained revenue through connection.

Education

• Utah State University

  Bachelor of Science (B.S.), Psychology

  2008 — 2012