Paul Richter
Marketing Manager at Rise
- Role
- Marketing Manager at Rise
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Paul Richter
Innovative and self-directed leader, with demonstrated success in marketing management. Extensive background in digital marketing and analytics, product marketing, social media marketing, SEO, webinars, demand generation, and best practices. Critical thinker, solutions-focused, and results-driven, with excellent communication skills, cross-functional collaboration, team leadership, and a strong work ethic. Implements initiatives that drive continuous process improvement and revenue growth. Core Competencies: Marketing Management/Strategy/Campaigns | Market Research/Analysis | Competitive Analysis | Market Trends | SEO | Digital Analytics | Metrics | Product Marketing | Content Strategy | Collateral Development | Web Strategy/Marketing | Audience Development | Consumer Engagement | Digital Marketing | Social Media Marketing | A/B Testing | Budgets | Webinars | Case Studies | Creative Blogging | Demand Generation | Performance Tracking | KPIs | Best Practices Technical Skills: Moz | Wix | Ahrefs | Tableau | Intercom | WordPress | Webflow | Squarespace | Databox | HubSpot | Salesforce | Yesware | Muck Rack | YouTube | Linkedin | Facebook | Adobe: Photoshop, Premiere | Google: Analytics, Search Console Key Accomplishments: • Drove monthly inbound sales demos from 26 to 116 in just three months, and grew the number of monthly website visitors from 2.5K to 4.1K in just four months • Increased company growth from 220K monthly visitors to 430K and raised domain authority from 33 to 46 • Wrote, pitched, and placed over stories in news outlets, including Forbes, CNBC, Fast Company, and NPR Marketplace • Increased total video watch time per viewer 15x through demographic targeting and improved video formatting
Experience
Marketing Manager
Jan 2023 — Present · New York, NY, US
A/B tested the website CTA design, type, copy, and placement, resolved website crawl issues, improved page speed, added schema, and determined ICP & channel conversion by evaluating client quality and source • Drove monthly inbound sales demos from 13 to 29, and grew the number of monthly website visitors from 2.5K to 4.1K, all in just four months as a direct report to the CEO • Managed a copywriter, an external ad vendor and design team, and social media
Education
University of Michigan
Bachelor of Arts (BA), Economics, History
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