Paul Armstrong
Group Head of Growth Marketing @Sb Media Group
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WORK HISTORY
Group Head of Growth Marketing @Sb Media Group
London, GB
As Head of Growth Marketing at SB Media Group, I lead the growth strategy across Supercar Blondie’s global media platforms and SBX Cars, the Group’s luxury automotive auction marketplace.My role sits at the intersection of storytelling, performance marketing, and analytics, driving audience expansion, engagement, and revenue growth across a multi-brand, multi-platform ecosystem. I focus on translating creative influence into measurable commercial outcomes, ensuring media reach and marketplace performance work in harmony.I act as a strategic bridge between content, marketing, product, and commercial teams—building scalable growth engines, delivering world-class campaigns, and creating a best-in-class customer experience across the entire funnel.
EDUCATION
University of Westminster
BEng (hons), Electronic Engineering
SKILLS
ABOUT PAUL ARMSTRONG
I am an accomplished Growth Marketing specialist with a passion for Ecommerce and Digital Marketing. I am adept at driving growth in bootstrapped early stage business or in multi-market scale up mode.+ I crafted and executed a European growth plan that scaled active users from by 184%, reduced CPA by 600% and grew revenue by 200% in 12 months.+ I bootstrapped early growth then built and coached a digital marketing team driving a 600% revenue increase to £74m in under 3 years.+ I executed an Email personalisation and automation strategy, driving a 100% surge in subscribers, 230% jump in CTR, driving over 60% of all revenue.+ Executed a Social media strategy that increased followers by 300% and extended reach by 2,400%.+ I have redesigned and re-platformed two Magento 2 websites, driving a 40% increase in CVR and 80% increase in AOV.I have a proven track record of success in a variety of industries and business models; including lifestyle, IT and automotive with the transferable skills to excel in any role. I am now looking for a new senior Growth or Ecommerce role where I can apply my skills and experience to drive rapid revenue growth.
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