Paul Jankowski

About Paul Jankowski

I\'m Founder and CEO at New Heartland Group (NHG), a Nashville-based brand strategy, insights and customer engagement agency. NHG is the only agency that helps brands connect with their customers in the New Heartland through an understanding of culture, values, attitudes and lifestyle. I Wrote \"The New Heartland Speaks\" and “Speak American Too: Your Guide to Building Powerful Brands in the New Heartland,” a hands-on guide to reaching the 60% of consumers living in the New Heartland. My previous book, “How to Speak American” defined this massive, yet under-served consumer segment.I was a Forbes contributor for 10+ years, writing about building brands in the New Heartland. Current and past clients include Anheuser-Busch, Starbucks, BlackRock, Lipton, Abbvie Pharmaceuticals, Pepsi, Pizza Hut, Fedex, Arby\'s and Mountain Dew. I previously served as Chief Marketing Officer for Elvis Presley Enterprises and held senior marketing positions at SFX Entertainment (now Live Nation), Gibson Guitar Corp, MCA and SBK Records.I co-founded the TJ Martell Foundation in Nashville, a music industry foundation that funds research on cancer, leukemia and AIDS. Member of the Country Music Association (CMA). Certified NFL agent (past). I serve on the Board of the Heritage Foundation of Williamson County (preservation).

Experience

1. CEO

   New Heartland Group

   Nov 2001 — Present · Nashville, TN, US

   We provide brand strategy and customer engagement services/consulting for several clients including Pepsi, Pizza Hut, Mountain Dew and Lipton. Our expertise is helping brands connect with the New Heartland customer.Our focus: Brand strategy, content creation, and digital marketing.

Education

• University of Tennessee, Knoxville

  Bachelor’s Degree, Communications/Advertising

Skills

• Blogging
• Social Media Marketing
• Marketing
• Sponsorship
• Management
• Published Author
• Entrepreneurship
• Event Management
• Digital Strategy
• Marketing Communications
• Strategic Partnerships
• Digital Media
• Entertainment
• Brand Development
• Publishing
• Event Planning
• Public Relations
• Media Relations
• Business Development
• Digital Marketing
• Relationship Marketing
• Advertising
• Integrated Marketing
• New Media
• Strategy
• E-Commerce
• Branded Entertainment
• New Business Development
• Brand Management
• Content Strategy
• Leadership
• Marketing Strategy
• Brand Architecture
• Online Advertising
• Crm
• Social Media
• Online Marketing