Paul Islam
Sales Director @Adform
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WORK HISTORY
Sales Director @Adform
Manchester, GB
Adform is a European technology company used by in-house marketing teams and their agencies, to plan and buy connected advertising campaigns from a central point, across media channels from brand to performance.We\'re media neutral, but actively involved in MRC accredited initiatives to help brands connect messaging across Connected TV, digital audio, digital outdoor (DOOH), and gaming audiences.For teams accountable for media investment: over 40% of the bidstream remains cookieless today, meaning those audiences are invisible to targeting and measurement in most DSPs. Marketers leaning into this reality already unlock better reach and measure frequency using alternative approaches.Happy to connect and chat.
EDUCATION
The University of Huddersfield
BA (Hons) 2:1
SKILLS
ABOUT PAUL ISLAM
I\'ve shaped my career around improving marketing effectiveness, digital experience and advertising efficiency through data, technology and the people who bring them together.Experience- Developed customer partnerships with marketers across UK, Central/Eastern Europe, South Africa, and Middle East- MarTech transformation projects in retail, ecommerce, financial services, media, entertainment and publishers- Focus on re-orienting first-party data for personalised marketing journeys, consented advertising, controlling reach and frequency, better consumer experience.Expertise- Adform: audience planning, measurement frameworks and identity solutions (DSP, Ad Server, ID Fusion, DMP)- Salesforce: data driven personalization of customer websites, CRM campaigns, journey orchestration and marketing analytics (Marketing Cloud, CDP, Datorama)- Stakeholder Management: adept at collaborating with business and technical stakeholders, C-suite customers, Partner SI\'s, CRM and media agencies.Salesforce Achievers Club in successive years with 127% and 150% quota attainment on complex opportunities.#Martech #MarketingCloud #Salesforce #DataCloud #CDP #CustomerData #CRM #Personalization #NBO #ABM #MQL #B2B #1stParty #Privacy #Cookieless #Adtech #RetailMedia #RMN #DSP
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