Pauline Jakober
Founder, Group Twenty Seven | Digital Paid Media Expert
- Role
- Founder and CEO at Group Twenty Seven
- Location
- Arlington, MA, US
- LinkedIn followers
- 500 followers
About Pauline Jakober
I\'m the founder and CEO at Group Twenty Seven, a boutique digital advertising agency. I have over 25 years of experience in digital marketing, with the last 18 of those years focused on paid search marketing. Today, I\'m proud to lead a strong team of digital advertising experts and provide consulting and ad program management to our B2B clients within the robotics, manufacturing, life sciences and corporate events industries.I\'ve spoken at conferences and digital marketing events around the world where I enjoy diving into the minutiae and broader strategies of successful Google Ads advertising.I enjoy mentoring and empowering my women-forward team as they develop into advertising experts. There\'s nothing more rewarding than watching someone new to our team progress from learning the basics to THEM teaching ME new Google Ads strategies and management methods.
Experience
Founder and CEO
May 2010 — Present
Group Twenty Seven is a boutique online advertising firm that builds and optimizes paid search advertising programs that get results. Our services include:PPC management: This service entails research, strategy and implementation of campaigns for the Google Ads and Microsoft Ads network. Our PPC management service is ongoing with monitoring, maintenance and the continued planning of your paid search programs. Our management service is all encompassing, and can include pay-per-click advertising, display ads, remarketing (retargeting) and Google Shopping campaigns. PPC training: This offering helps educate brands on the ins and outs of setting up a PPC program so they can make swift and informed decisions. The PPC training service is great for brands that need to kick-start their PPC education, want to manage PPC in-house or just need a refresher on the latest trends and best practices in paid search.
Education
Anatolia College
Study Abroad, International Relations
1996 — 1996
Westfield State University
Bachelor of Arts (BA), International Relations
1993 — 1997
Emerson College
Master of Arts, Integrated Marketing Communications
2002 — 2005
Skills
- Ppc
- SEO
- Web Analytics
- Integrated Marketing
- Google Analytics
- Online Advertising
- Google Adwords
- Marketing Strategy
- Online Marketing
- Advertising
- Organic Search
- Sem
- Search Advertising
- Marketing
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