Pauline Hotelier
Art Director @Virgin Voyages
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WORK HISTORY
Art Director @Virgin Voyages
Miami, FL, US
Virgin Voyages is pushing the boundaries of what the classic cruise line looks like.With a fleet of four “Lady” ships, the brand Virgin Voyages inherited the forward thinking, energetic and adventurous aspects of its parent company. There, I directed creative for Brilliant Lady\'s $2B ship marketing launch spanning film, digital, social, and experiential channels, shaping a visual and experiential story that let the ship itself take center stage. Every detail, from typography and campaign visuals to immersive activations, was crafted to highlight the ship’s personality and create moments that sparked excitement.I also concepted and led an AI-powered onboard experience, personalizing each guest journey in a way that felt natural, refined, and distinctly Virgin. Across major seasonal campaigns, I developed individual branding and typographic systems that balanced the Virgin identity and bold brand evolutions.Partnering closely with marketing, CRM, web, and experiential teams, I aligned creative strategy with both brand and business goals, establishing creative rhythms and feedback loops that scaled output across the team.
EDUCATION
Parsons School of Design - The New School
Bachelor of Fine Arts (BFA), Communication Design
American School of Dubai
High School
New York School of Interior Design
Introduction to Interior Design, Interior Design
ABOUT PAULINE HOTELIER
Creative and Art Director crafting designs that let the product lead, creating brands, stories, and experiences people feel drawn to.I’ve led campaigns and brand direction across luxury, lifestyle, and high-growth consumer brands. Highlights include Virgin Voyages’ Brilliant Lady ship launch, the sustainable product brand For Days, social-first campaigns for TikTok and Zalando (via Social Chain), and strategic collaborations with the talent agency Copper. Across these projects, I blend storytelling, design, and strategy to craft brands and experiences that feel purposeful, refined, and magnetic.Beyond client work, I build my own creative worlds. Breadwinner started as a personal project and evolved into a fully realized brand, creating custom loaves for events and turning designs into moments of joy and connection. With Joint, my social creative agency, I enabled brands and creators reimagine storytelling, collaborating with brands and innovative social creators to expand the possibilities of influencer partnerships.Specialties:Brand identity · Campaign direction · Integrated storytelling · Visual systems · Art direction · Luxury & lifestyle branding · Digital & experiential design · Creative operations · Leadership · Figma · Adobe Creative Suite · Typography · IllustrationSelected clients:Virgin Voyages · Copper · Social Chain · For Days · TikTok · Zalando · Breadwinner · Joint
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