Pauline Blandin
Marketing Manager Brand Experience & Partnerships @Pernod Ricard
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager Brand Experience & Partnerships @Pernod Ricard
Develop and implement an integrated Influence, Partnership & Experience roadmap as part of the Brand Communications strategy - Campaign Management: Oversee influencer-driven (global) campaigns from ideation to execution, including creative briefings, contract negotiation, content approval, and performance tracking- Develop and Execute Influencer Strategy: design and implement an influencer marketing roadmap that aligns with brand positioning, campaign objectives, and target markets- At global level: source and build relationships with influencers and key opinion leaders - Build Guidelines to support local Markets in their influence marketing plans and collaborate with local market teams to implement influencer programs- Build and execute Events roadmap as part of the influence & partnership ecosystem, ensuring excellence in execution, high impact and earned media- Build and execute a Festivals roadmap aiming at supporting the brand strategy, bringing to life the brand positioning through experience and increasing the brand awareness- Performance Analytics & ROI Reporting: Monitor campaign metrics (reach, engagement, conversion, etc.), generate insights, and report on ROI to optimize future initiatives and justify investment- Trend Monitoring & Innovation: Stay ahead of trends in luxury lifestyle, digital media, and influencer marketing platforms to inform strategy and maintain brand relevance.
EDUCATION
France - Institut de l'Alma
Baccalauréat, Lycée
InHolland Hogeschool, Haarlem, Pays -Bas
InHolland Hogeschool 2013 - 2ème année (Janv./Juin), Ecole de commerce
EM Normandie Business School
Master 2 (M2) - Management du Numérique, Ecole de commerce
EBS - Estaçao Business School
EBS 2015 - 4ème année (Janv./Juin.), Ecole de commerce
SKILLS
ABOUT PAULINE BLANDIN
Marketing Manager Brand Experience & Partnerships - Pernod-Ricard Group
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.