Pauline Tello
CRM Leader | Marketing Strategy | Operations | Lifecycle & Automations | Test Strategies | Conversion & Retention | Email Machine | Mobile Marketing | AI | Nerd
- Role
- Staff Marketing Manager at Intuit
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Pauline Tello
Never one to fear challenge or change, I\'m always ready to roll. Resourceful CRM marketing leader dedicated to building strategic and efficient email and push programs. Focused on championing continuous growth & optimization that deliver upon engagement and conversion goals. I thoroughly enjoy developing solutions and processes to address business challenges. Consistent track record of building high-performing teams while empowering employee growth & positive morale. STRATEGY & EXECUTION Batch & lifecycle programs Email to app/mobile web/desktop experiences Test strategy, execution, analysis & winnings roll out Landing page optimization tests Cross-brand partnerships (Costco, Disney, Target, Best Buy, Marie Kondo, Martha Stewart) Family of brands email strategies & cross-brand awareness (Shutterfly Inc: Shutterfly, Tiny Prints, Lifetouch, BorrowLenses, Groovebook, Intuit; TurboTax, CreditKarma) Promotional marketing Subscription-based marketing (Match.com, Groovebook) Push strategy & execution Audience segmentation Cross-channel CRM strategies (Email, Push, SMS, Direct Mail)CREATIVE Story & content strategy Promo innovation Personalization & dynamic content Messaging & design consistency Writing marketing brief requirementsANALYTICS Executive-level reporting & presentations A/B & multi-variant test strategies Data manipulation Forecasting (tops down & bottoms up models)AI TOOLS Google Gemini, Notebook LLM Gem creationLEADERSHIP Team leadership & administration Hiring & training Team culture building Coaching & mentoring Developing work partner relationships Career growth plans Passionate about having a healthy & fun cultureOTHER SKILLS Highly organized Detail-oriented Passionate about optimization & efficiency Ability to prioritize and re-prioritize on the fly Ability to manage multiple & complex projects Thought-change leader
Experience
Staff Marketing Manager
Jul 2024 — Present · Mountain View, CA, US
Education
West Valley College
A.S., Business Administration
Skills
- Reporting & Analysis
- Lifecycle Marketing
- Market Research
- Segmentation
- Online Marketing
- Excel
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Outlook
- Sem
- Customer Acquisition
- Campaign Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Dashboard
- Email Triggers
- Digital Marketing
- Marketing
- Database Marketing
- Web Analytics
- Product Marketing
- Microsoft Word
- Photoshop
- Customer Relationship Management (Crm)
- Email Marketing
- Omniture
- Management
- Dashboards
- Mobile Marketing
- Budgeting
- Analytics
- Budgets
- Strategy
- E-Commerce
- Forecasting
- Basic Html
- Crm
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