Pauline Marting

About Pauline Marting

Project Manager with experience working in marketing, advertising, and the retail industry. Skilled in Retail Marketing, SEO Marketing, Communications Strategy, Social Media Marketing, Website Merchandising, Multichannel Marketing, and Copywriting. Strong marketing professional with a Bachelor’s Degree focused in Art History from Washington and Lee University.

Experience

1. Senior Project Manager Black Friday Retail Marketing & Strategy

   Walmart

   Oct 2024 — Present · New York, NY, US

   Managed Holiday, Black Friday/Annual Event and Seasonal Deals Events, Walmart’s largest omni-channel retail marketing campaigns. Coordinated across enterprise teams and external agency partners to ensure that each campaign was executed seamlessly and aligned with overarching strategic goals- Partnered with cross-functional teams (Creative, Retail Marketing, Digital Marketing, Media Content & Experiences, Consumer Insights, PR) to translate strategic positioning into compelling brand narratives and activations- Developed and executed project timelines and workflows for key event tactics, establishing a regular cadence of meetings and touchbases to ensure all expert leads remained in sync across varying deadlines- Managed external media and creative agencies on all aspects of campaign development, from creative concepting through trafficking and go-live, and attended daily event reporting sessions during live events- Oversaw strategic direction and storytelling for owned digital platforms, ensuring content aligned with brand pillars and supported broader business objectives- Acted as the central communication hub across cross-functional teams, providing all necessary information to team members and ensuring alignment on project milestones. Proactively managed timelines and deliverables to meet project deadlines and campaign objectives- Utilized digital, print, and social channels to drive consumer engagement and brand awareness for national and localized marketing initiatives, resulting in some work outperforming forecasted results by over 200%- Managed strategic brand partnerships and co-marketing initiatives to expand market reach and strengthen external brand presence- Partnered with legal and governance teams to ensure compliance of external-facing assets with brand guidelines.

Education

• John Cabot University

  Art History

  2015 — 2015

• Washington and Lee University

  Bachelor’s Degree, Art History

  2012 — 2016

• Hathaway Brown School

  High School

  1996 — 2012

Skills

• Social Networking
• Microsoft Excel
• Powerpoint
• Teamwork
• Retail
• Twitter
• Social Media
• Customer Service
• Microsoft Word
• Public Relations
• Event Planning
• Fiber Arts
• Teaching
• Facebook
• Sales
• Public Speaking
• Research