Pauline Feint
Retail Merchandiser @Etam
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WORK HISTORY
Retail Merchandiser @Etam
Ville de Paris, FR
Scope evolution since June 2025: Fashion & Shapewear daywear lingerie (300 SKUs)30% of the revenueOTB : 60M€ & 2Mpcs Initial scope : Shapewear, Cotton & Special Projects (Post-mastectomy & Maternity) daywear lingerie (180 SKUs)15% of the revenueOTB : 25 M€ & 900 KpcsSteering product performance and optimising assortment purchases, while helping to maximise collection profitability.Collection performance management and stock optimisation- Carrying out and analysing weekly performance reviews and end-of-season assessments- Propose corrective actions to optimise performance and secure sales in the category- Monitoring sales and stock levels on product lines in order to update forecasts and define restocking requirements- Working in collaboration with sales management to implement these action plans- Guaranteeing the reliability of data in order to optimise the relevance of analyses- Key role in alerting and advising the entire Purchasing/Products teamPurchasing planning for collections- Define reference quantities within the budget - Working closely with the Product Managers to build collections (balance of ranges, launch prices.)- Ensuring that assortments are appropriate in the light of historical performance and the offering strategy put in place
EDUCATION
Stellenbosch University
Master 1 (M1)
Institut Cadenelle Marseille Provence
Classe préparatoire aux grandes écoles de commerce (CPGE ECE)
SKEMA Business School
Msc Luxury & Fashion Management
Lycée Carnot
Baccalauréat
North Carolina State University
Msc International Business (Master 2)
ABOUT PAULINE FEINT
With four experiences in the fashion industry, in export Merchandising, in Product Marketing, and currently in Retail Merchandising, my professional goal is to further develop my skills in Product Merchandising strategy within the fashion sector. This dynamic industry captivates me and ignites my passion for achieving excellence.
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