Pauline Dransart
Regional Marketing Manager - F & B France @Ecolab
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WORK HISTORY
Regional Marketing Manager - F & B France @Ecolab
Based in Paris, I hold the position of Regional Marketing Manager - France for the Food & Beverage division, reporting directly to the Director of Marketing Europe.In this role, I oversee the Market intelligence, the Pricing governance and the Local strategy definition and implementation, including innovation launches and sales performance.Main responsibilities- Delivering the targeted growth, through innovation launches and sales performance- Leading the pricing strategy and product mix to optimize the margin and competitiveness- Adapting the global strategies to local needs and constraints- Supporting sales teams in adopting and selling new digital solutionsKeys wins- Engaged sales and technical teams around strategic innovations, driving YoY growth in innovation sales- Defined a strategy to address sales decline in a strategic product segment- Collaborated on building and presenting tailored offers for key accounts- Restored local teams alignment and momentum after six months without marketing leadership
EDUCATION
Wageningen University & Research
Erasmus+ Exchange Semester - 3rd Year of Engineering Degree
Université des Sciences et Techniques du Languedoc (Montpellier II)
DUT in Bio-engineering – University Diploma of Technology (2-year undergraduate technical degree)
AgroParisTech - Institut des sciences et industries du vivant et de l'environnement
Diplôme d'ingénieur (equivalent to MSc in Engineering)
NEOMA Business School
Mastère Spécialisé in Marketing (Advanced Master's, accredited by the Conférence des Grandes Écoles)
SKILLS
ABOUT PAULINE DRANSART
Marketing Manager with dual expertise in strategy and transformation, I specialise in driving growth across B2B environments in the Food & Beverage and industrial sectors. My career spans leadership roles in strategic marketing, pricing governance, and customer experience, where I’ve consistently delivered measurable impact — from restoring team momentum to leading pricing transformations and driving growth through innovations. I thrive in dynamic settings where data-driven decision-making and cross-functional collaboration are key to success. Whether adapting global strategies to local market needs or aligning teams around shared goals, I bring clarity, energy, and a results-oriented mindset to every challenge. Recognised for leading change and fostering engagement, I’ve built intelligence frameworks, deployed value-enhancing pricing models, and championed customer-centric cultures. My approach combines analytical rigour with strategic foresight — enabling decisions that unlock sustainable business value.
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