Pauline Decroos
Global Strategic Insights and Analytics leader
- Role
- Global Market Insights & Strategy Director at Abbott
- Location
- Glenview, IL, US
- LinkedIn followers
- 500 followers
About Pauline Decroos
Global focus, keen business acumen, data & consumer centricity—these are the tenets that define my professional value set. Translating all I learn about markets and consumers into meaningful initiatives that give more reasons to choose the brands I support, is the value I bring to organizations. I’ve devoted my career to developing a deep and holistic understanding of customer behaviors and trends. I’ve learned that both brand loyalty and preference are rooted not only in price or quality, but also in emotional connections.Fluent in French and English, I bring a truly global and cross-cultural perspective to my work. By combining my expertise in qualitative and quantitative research methods with my capacity to identify new opportunities, I am successful in providing my business partners with strategic insights. Passionate about transforming data into action for sustainable growth, I leverage my strategic thinking to inform decision making related to innovation, efficiency measurement, targeting, brand and portfolio positioning. I believe that people are the lifeblood of organizations and I strive to lead with empathy to create a purpose and people-centric culture. When employees know that they are valued for their unique contributions, both engagement and productivity improve.Specialties:Consumer, Shopper & Market Insights | Strategic Planning | Market Research | Budget Oversight | Team Leadership | Data centricity | Consumer centricity | Competitive Intelligence | Stakeholder Engagement | Project Management | Business Analytics | Critical & Creative Thinking | Revenue Growth | Market Share Expansion | Brand Building | Targeting | Efficiency Measurement
Experience
Global Market Insights & Strategy Director
Sep 2023 — Present · Chicago, IL, US
Lead a team of 10 and facilitate network of regional insights team through Asia, LATAM and EMEA (~30 people), to support the growth of the international nutrition business ($4.6B) •Support quarterly finance reporting and inform long-term strategic process with Market & Share forecasts, scenario planning, macro-economics and demographic trends analysis•Lead democratization of data across ANI organization via PowerBI platform (~400 active users) with impactful visualization, integrating multiple data sources (~90 datasets across 30 countries) •Elevate the value of insights and drive consumer centricity with deployment and roll out of knowledge management platform documents,~300 users, monthly newsletter)•Establish best practices and harmonization for key Insights, Analytics and Competitive Intelligence global initiatives: BHT, Headspace, Cost to Compete •Spearhead modernization and automation of Global market share reports, leveraging machine learning and AI, to gain speed and drive deeper / richer business analysis•Oversee learning plans and research projects to deliver strategic insights for the development of impactful global innovation
Education
UniLaSalle
MSc
ESCP Business School
MSc
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