Paulina Widger

About Paulina Widger

Experienced Technical Sales Executive with a demonstrated history of working in the food production industry. Skilled in Negotiation, Sales, Customer Relationship Management (CRM), Management, and Account Management. Strong marketing professional graduated from Columbia Southern University.

Experience

1. Sr Director of Sales

   Prinova USA

   Jun 2025 — Present

   As the Senior Director of Sales for North America, I lead all commercial sales execution across Prinova’s business units, with full responsibility for driving top-line revenue and supporting strategic growth objectives. My role is focused on delivering annual sales targets, expanding market share, and promoting profitable growth through a customer-centric approach.Key responsibilities include:Leading high-performing sales teams and collaborating closely with marketing to align go-to-market strategies.Building and maintaining strong customer relationships to enhance satisfaction and retention.Driving the commercialization of Prinova’s products and services portfolio, ensuring relevance and value to clients.Executing sales initiatives that support long-term business growth and market leadership across diverse industries.

Education

• Columbia Southern University

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2019 — 2021

Skills

• Food Safety
• Food & Beverage
• Sales Operations
• Customer Service
• Food Industry
• Food Technology
• Sales
• Customer Relationship Management (Crm)
• Business Development
• Management
• New Business Development
• Sales Process
• Direct Sales
• Marketing
• Marketing Strategy
• Negotiation
• Crm
• Account Management
• Product Development
• Sales Management