Paulina Rodriguez
Catalog Marketing Strategy Latin Iberia Region @Sony Music Entertainment
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WORK HISTORY
Catalog Marketing Strategy Latin Iberia Region @Sony Music Entertainment
EDUCATION
Penn State University
Public Relations & Advertising
ABOUT PAULINA RODRIGUEZ
Strategic music marketing professional with 3+ years of experience managing artist campaigns, audience development initiatives, and cross-functional release execution at a major label. Proven ability to serve as day-to-day liaison for artists and management, build innovative marketing strategies, and lead multi-team coordination across A&R, Creative, Digital, Commercial, and Global divisions. Fluent in English and Spanish with a strong background in Latin music, digital marketing, and data-driven creative strategy.
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