Paulina Parker
Product Planning Marketing Manager @Canon USA
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WORK HISTORY
Product Planning Marketing Manager @Canon USA
Boca Raton, FL, US
Lead product planning and commercial strategy for production print solutions, owning portfolio direction, pricing strategy, lifecycle management, and cross-functional execution across Sales, Marketing, Service, and Operations.Own end-to-end product and portfolio planning, including roadmap definition, lifecycle decisions, and end-of-life strategy to maximize profitability and inventory efficiency- Drive pricing and commercial strategy, balancing competitiveness, margin optimization, and market dynamics- Partner with executive leadership and regional teams to align product strategy with business objectives and revenue targets- Lead cross-functional initiatives to improve go-to-market readiness, operational execution, and customer outcomes- Translate market insights, cost structures, and performance data into actionable business decisions
EDUCATION
Northern Virginia Community College
English as a Second Language
Florida Atlantic University - College of Business
Master of Business Administration - MBA
Universidad Autonoma de Manizales
Economia Empresarial, Business Administration and Management, General
SKILLS
ABOUT PAULINA PARKER
I am a strategic commercial leader with 15 years of experience driving B2B growth at the intersection of sales, marketing, product, and business operations. My strength lies in translating complex market dynamics into clear go-to-market strategies, pricing models, and portfolio decisions that accelerate revenue while protecting long-term profitability.Throughout my career, I’ve partnered closely with executive leadership, sales, service, and global teams to align strategy with execution, turning data into decisions and ideas into measurable results.What I do best- Lead cross-functional teams to design and execute go-to-market strategies that grow revenue, market share, and customer adoption- Develop and implement data-driven pricing, product, and portfolio strategies to improve margins and competitiveness- Drive commercial and marketing initiatives that strengthen brand positioning while delivering tangible business outcomes- Build trusted relationships with internal and external stakeholders to enable long-term, scalable growthCore Expertise- Go-to-Market & Commercial Strategy- Pricing Strategy & Revenue Optimization- Product Planning & Lifecycle Management- Marketing Operations & Process Improvement- Business Strategy & Transformation- Cross-Functional Leadership (Sales, Marketing, Product, Operations)- Data Analytics, KPIs & Performance ManagementI’m known for a strategic yet hands-on leadership style, strong executive communication, and the ability to bring structure and clarity to complex, fast-moving environments. My work consistently focuses on impact, scalability, and sustainable growth, not just short-term wins.I’m currently exploring senior-level opportunities where I can apply my experience in product marketing, go-to-market, pricing, or commercial strategy to help organizations scale intelligently while fostering strong teams and healthy ways of working.Recognition CAPA Award – Profitability Category (2024) Winner Circle Award (2020, 2021, 2023) Kyosei Award (2018) Exceptional Performance Recognition (2018)LanguagesSpanish (Native)| English (Fluent)| Portuguese (Limited working proficiency)
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