Paulina Michaud
Global Market Manager at Phenomenex
- Role
- Global Market Manager at Phenomenex
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Paulina Michaud
I have more than ten years of experience in developing creative communication strategies and executing cost-effective marketing programs to support business growth, market expansion, and competitive positioning across markets for multiple industries. Recognized for:Creativity | Getting results | Organization | Forward & Strategic thinking | Creative problem-solving skills | QualityCreative Portfolio: Copy and paste URL https://paulinemichaud.viewbook.comExpertise:In-house agency | Marketing Communications | Communication Strategy | Digital Marketing | Branding | Budget Management | Event Planning and Production | Cross-functional Team Leadership | Graphic design | Results: • Adapted to market, created, and executed marketing strategies and tactics to establish, increase, and maintain brand awareness, introduce products to market, and localize communication programs for Global Businesses. • Adapted creative concepts to market. Authored graphic design for print and digital publications, social media, and email marketing, and web content.• Developed Latin America marketing communications initiatives to support US-based business expansion in Mexico, Argentina, Brazil, Chile, and Peru (Reseller and Retail).• Implemented 360-degree marketing plans to launch Disney’s Films nationwide. Consistently exceeded sales forecasts. Broke box office record surpassing $1M. Obtained two best performance awards. • Managed marketing campaigns for the simultaneous release of Disney and Columbia Tri-Star motion pictures. Consistently developed and implemented novel ideas leading to exceeding box office results. Awarded Buena Vista International (Disney): Best 5-Year Market Share Latin America and Best Product Launch in Latin America.• Planned coordinated and produced nationwide Disney Animation roadshow in conjunction with the Disney Consumer Product division to promote new releases. • Led corporate re-branding project supporting market expansion. Promoted communication and collaboration between agency and stakeholders. Delivered project within 8 months, meeting all critical deadlines and budget. • Designed, produced, and distribute marketing collateral. Implemented in-house agency concept. Initiative resulted in 75% reduction in turnaround time.
Experience
Global Market Manager
Feb 2024 — Present · US
Education
Universidad del Pacífico (CL)
Bachelor's Degree
Universidad de Santiago de Chile
Engineering Industrial Design
Skills
- Web Project Management
- Corporate Branding
- Corporate Communications
- Strategy
- Web Content Management
- Social Media
- Competitive Analysis
- Trade Shows
- Marketing Management
- Email Marketing
- Mobile Marketing
- Digital Strategy
- Product Marketing
- Market Planning
- Social Networking
- Brand Awareness
- B2b Marketing
- Budgets
- Direct Mail
- Graphic Design
- Management
- Sem
- Event Planning
- Multi-Channel Marketing
- Lead Generation
- Languages
- Direct Marketing
- Web Analytics
- Digital Photography
- Integrated Marketing
- Marketing
- Online Advertising
- Marketing Latin America
- Market Research
- Online Marketing
- Project Management
- Copywriting
- Social Media Marketing
- Google Analytics
- Brand Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.