Paulina Darby
Vip Public Relations Intern @FACTORY PR
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WORK HISTORY
Vip Public Relations Intern @FACTORY PR
Los Angeles, CA, US
Curated VIP celebrity and influencer target lists for gifting initiatives across clients including ASOS, MCM, and J.Lindeberg-Used tools like Lefty to source and evaluate influencer talent insights -Managed inventory and assisted in merchandising client collections for showroom and event needs-Supported sample trafficking to top-tier publications, stylists, and influencers-Coordinated showroom pulls, processed returns, and maintained tracking for media and talent placements-Assembled and shipped press packages and gifting suites for celebrities, influencers, and media partners-Maintained and regularly updated media and influencer contact lists-Assisted in the planning, setup, and execution of client-facing events and showroom activations-Researched and identified emerging influencers and online media within key verticals-Compiled weekly and monthly performance reports, media coverage recaps, and analytics-Monitored trends and cultural moments to inform client strategy and media outreach
EDUCATION
San Diego State University
Bachelor's degree, Journalism and Media Studies
Fowler College of Business at San Diego State University
Marketing Minor, Business, Management, Marketing, and Related Support Services
Istituto Lorenzo de' Medici
Journalism & Media Studies, Public Relations, Advertising, and Applied Communication
ABOUT PAULINA DARBY
Strategic communications and business development-focused professional with hands-on…
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