Paulina Reyes

Paulina Reyes

Executive Creative Director at Landor.Formerly: Bombas | JKR | Mother | Kate Spade

Role
Executive Creative Director at Landor
Location
New York, NY, US
LinkedIn followers
500 followers

About Paulina Reyes

Paulina is a Creative Director from Mexico City based in New York City. For the past 20+ years she has lent her creative expertise to prestigious companies, including Bombas, JKR, Mother New York, Collins, kate spade, and Duffy Design.Her experience working in agencies, in-house, and start-ups has allowed her to become an expert in developing creative process and directing 360 branding, from strategy through all areas of execution. Paulina enjoys contributing to the design community through teaching and lectures. She has taught at MCAD in Minneapolis, and SVA in NY; she’s been a main stage speaker at national design conferences such as AIGA’s \"Head, Heart, Hand\" in Minneapolis; and international ones such as \"De Hache\" in Querétaro, México. Through the years, Paulina’s work has been exhibited internationally at major museums: In 2013’s \"Artesano entre Artistas\" at Museo de Arte Popular in Mexico City;\"Design for a Living World\" a traveling exhibition inaugurated in 2009 at the Cooper Hewitt National Design Museum in New York City; and 2003’s \"National Design Triennial\" at the Cooper Hewitt for her work with Laurie DeMartino. Paulina’s work has earned recognition from renowned organizations including ADC Young Guns, Print magazine\'s New Visual Artists, ID, TDC, AIGA, and Communication Arts among others.

Experience

  1. Executive Creative Director

    Landor

    Sep 2024 — Present · NY, US

Education

  • Universidad Iberoamericana, Ciudad de México

    Graphic Design, Industrial Design minor

Skills

  • Illustrator
  • Apparel
  • Concept Development
  • Brand Development
  • Creative Strategy
  • Packaging
  • Typography
  • Branding & Identity
  • Fashion
  • Corporate Identity
  • Logo Design
  • Visual Communication
  • Art Direction
  • Art
  • Embroidery
  • Creative Direction
  • Illustration

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