Paulina McFarland
On a mission to fight the mundane. | Packaging, Branding, Illustration and Experiential Design | Technology & Hospitality Markets
- Role
- Head of Brand Studio at Lmnl Studio
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Paulina McFarland
Paulina is the founder and creative director of Nervy, design studio that builds bold brand identities. She is also Head of Brand Studio at LMNL, an agency dedicated to activating brands through immersive experiences and Omnispatial design. She partners with hospitality, technology and lifestyle brands, transforming their stories into visuals that hit both emotionally and strategically. With a background in fine art, branding, publishing and environmental design, Paulina draws from a wide creative network to assemble specialist teams tailored to each project. From concept through execution, she leads with a mix of sharp strategy, fearless creativity, and a love of visual storytelling—delivering design that is unapologetically bold, unmistakably human, and impossible to ignore.
Experience
Head of Brand Studio
Nov 2022 — Present · San Francisco, CA, US
Responsible for design direction, conceptualization and development of brand and environmental graphics as well as signage and wayfinding systems. Manages client communication and expectations as well as vendor communication and construction documentation. Works with architecture and interior teams to seamlessly implement brand graphics and tell powerful brand stories.
Education
Academy of Art University
Master of Fine Arts (MFA), Graphic Design
2008 — 2011
Skills
- Photoshop
- User Experience
- Visual Communication
- Interaction Design
- Indesign
- Usability Testing
- Photography
- Brand Development
- Css
- Page Layout
- Logo Design
- Branding
- Adobe Creative Suite
- Creative Direction
- Graphics
- Concept Development
- Illustrator
- Collateral
- Information Architecture
- Illustration
- Art Direction
- Art
- User Interface Design
- Publishing
- Layout
- Publications
- Graphic Design
- Branding & Identity
- Corporate Identity
- Html
- Magazines
- Sketching
- Typography
- Information Design
- Web Design
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