Paulina Marquez

Client Solutions Senior Analyst @Kepler

Client: DoorDash and American Express • Work closely with the ad operations, campaign analysts, vendors, creative agencies, and DoorDash/Amex client(s) to bridge all levels of communication to ensure client objectives are exceeded. • Collaborate with clients on a weekly cadence to go over performance, analytical insights, optimizations, budgets, and program management for various paid and digital media channels. • Program manage a high volume of campaigns in the areas of ad trafficking, campaign setup, and campaign delivery for various digital media channels using tools like Asana, Excel, and various Paid Social and Display Channels like Yahoo DSP, DV360, LinkedIn, Facebook, and Google Ads. • Manage a $35MM+ annual budget across a variety of different digital media platforms and partnerships which focus on driving website traffic and lead generation. • Run testing to garner learnings for future media plans and the support of current strategy which include audience testing, creative A/B testing, and finding solutions to ongoing changes in the digital world that may impact our program, such as the deprecation of 3rd party cookies. • Utilize media planning resources (DoubleClick, Google Campaign Manager, Facebook Business, LinkedIn Business), data platforms (Datorama), project management software (Asana), billing software (DocLink). • Handle communication and determine areas of opportunity with 5+ vendors on behalf of the client to strengthen partnerships. • Strategize with client(s) to develop a media plan that will achieve their goals and strengthen their marketing mix. • Excelled and collaborate in fast-pace, entrepreneurial, team-based environment • Manage a team of more junior members of staff through mentorship and delegation of tasks. • Working with other accounts at the agency to help foster communal learnings that can help us bring forth shared learnings.