Paulina K.
Campaign Analyst @Hilton Grand Vacations
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WORK HISTORY
Campaign Analyst @Hilton Grand Vacations
Supporting the lifecycle of net new, recurring, and automated digital marketing campaigns collaborating with teams such as digital strategy, development, branding and creative, quality assurance, data analytics, and external partners. Overseeing the E2E project management of multi-channel digital campaigns, involving gathering of technical requirements, creating project plans, and communicating risks to stakeholders and leadership.
EDUCATION
Kean University
Bachelor’s Degree, Marketing
SKILLS
ABOUT PAULINA K.
Email Marketing Manager with 6 years of experience creating high-performing, direct-to-consumer email campaigns that deliver measurable results. Skilled in leading end-to-end email campaigns, from concept and design to deployment and analysis, while prioritizing personalization through targeted strategies and customer segmentation. Expert in optimizing email performance with A/B testing, and collaborating with cross-functional teams working towards shared business goals.Passionate about online media, all things art, and blockchain technology.
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