Paulina Giusti
Fanatics Events | Designing immersive sports experiences that unite fans worldwide in their passion for fandom, culture and collecting.
- Role
- Director of Sponsorships, Fanatics Events at Fanatics
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Paulina Giusti
I design and lead global events and experiential programs that inspire audiences, elevate brands, and drive measurable business results. With over a decade of experience spanning sponsorship strategy, fan festivals, corporate conferences, and VIP programs, I combine storytelling, technology, and operational precision to deliver, high-impact experiences. I excel at building cross-functional partnerships, activating creative campaigns at scale, and turning bold ideas into
Experience
Director of Sponsorships, Fanatics Events
Jan 2025 — Present · NY, US
Lead sponsorship strategy and execution from deal design through fulfillment, with a primary focus on Fanatics Fest, the company’s flagship event.Partner with Fanatics Advertising during pre-sale to validate deal feasibility and margin, ensuring profitable, scalable activations.Nurture a dynamic partnership with OBB Media, collaborating on creative development and brand strategy for select sponsorship activations at Fanatics Fest NYC 2025.Partner with OBB Media to integrate next-gen entertainment storytelling and branded content strategy into sponsorship experiences, enhancing fan engagement and elevating sponsor ROI.Co-create and enforce Deal Term Outlines to align operational delivery with sponsor expectations and profitability goals.Oversee fulfillment planning and execution of all sponsorship deliverables across Fanatics Fest and secondary events (WWE World, WWE SummerSlam, etc.), with strict attention to cost efficiency.Define and enforce deadlines for asset collection, approvals, and trafficking to ensure on-time, high-quality execution.Manage cross-functional alignment by partnering with Ops, Marketing, Talent, Legal, and Finance; lead vendor/contractor communications (creative agencies, General Contractors, Javits Center, etc.)Act as on-site lead, overseeing activations and sponsor integrations while resolving issues in real time.Capture event learnings to improve sponsorship delivery and inform future portfolio strategy.
Education
Stone Ridge School of the Sacred Heart
High School Graduate
Stonehill College
BA, Communication
Stonehill College
Bachelor's degree, Communication and Media Studies
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.