Paulina Chabrand

Ux Designer @Ux Team

Miami-Fort Lauderdale, FL, US

Responsibilities:• Lead user-centered design initiatives by establishing continuous dialogue with customers to understand objectives, requirements, and constraints.• Conduct market research and competitive analysis to identify opportunities and optimize user experience strategies.• Perform user research, including structured interviews, observations, and usability testing, to gather qualitative and quantitative insights.• Design and maintain information architecture, including wireframes, sitemaps, screen flows, and storyboards for web and mobile applications.• Develop interactive prototypes using Figma, Sketch, and Adobe XD for usability and concept testing.• Collaborate closely with cross-functional teams, including international and distributed team members, product managers, front-end and back-end developers, to ensure accurate design implementation.• Apply comprehensive knowledge of mobile design patterns, adapting or breaking conventions when necessary to optimize user experience (e.g, mobile tables requiring custom layouts).• Monitor user feedback and analytics, conducting A/B and multivariate tests to optimize interfaces and improve conversion rates.• Implement continuous improvement strategies based on metrics and user insights, ensuring solutions meet business and user needs.