Paulina Dann
Ecommerce Manager @Celluma Light Therapy By Biophotas, Inc
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WORK HISTORY
Ecommerce Manager @Celluma Light Therapy By Biophotas, Inc
US
EDUCATION
University of Illinois Urbana-Champaign
Specialization, Marketing
Universidad del Istmo
Bachelor's degree, Business Administration and Management, General
UCLA
M. Sc. Digital Marketing, Marketing with concentration in Digital Marketing
Oxford Brookes University
Master's degree, Digital Communication and Media/Multimedia
Oxford Brookes University
Master's degree, Business, Management, Marketing, and Related Support Services
ABOUT PAULINA DANN
From driving a 66% increase in daily sales with a guided product quiz to optimizing Shopify Plus storefronts across multiple brands, I’ve built a career focused on customer journey optimization, CRO, and digital merchandising always with a data-driven mindset.I lead with curiosity, collaborate across teams and turn insights into high-impact action. Whether launching a new landing page, redesigning navigation or reducing chargebacks with fraud-prevention tools, I thrive in roles that blend strategy, creativity, and execution.What I bring to the table- Shopify store management & UX optimization across 3+ DTC brands- A/B testing & data analysis (GA4, Hotjar) to improve conversion & engagement- Site merchandising strategies that boost product discovery & AOV- Reduced chargebacks by 30% via order flow optimization & risk app integration- SEO enhancements that increased organic traffic by 22% in under 4 months- Cross-functional leadership across marketing, design, and support teamsI’m passionate about delivering seamless ecommerce experiences that not only convert but also build long-term customer trust.Let’s connect if you\'re looking for a Shopify-savvy CRO and digital merchandising expert ready to make an impact.I am enthusiastic about embracing new challenges and staying at the forefront of industry trends to recommend relevant platforms and strategies that align with business goals. As a proactive and collaborative team player, I am eager to contribute my expertise and drive business success in the dynamic and rapidly evolving ecommerce landscape.Let\'s connect and explore opportunities for collaboration and growth!
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