Paul Hook

About Paul Hook

Growing organizations hire me when they need senior-level marketing leadership but aren’t ready for a full-time executive. As a fractional marketing director/manager, I embed with your team to create focus, momentum, and measurable results.For 30+ years I’ve led marketing strategy and execution for technology, economic development, higher education, and professional services organizations. That work includes building content and campaign engines, fixing leaky funnels, and aligning marketing with what sales actually needs.In a fractional role, I own the plan, set priorities, and then lead or support internal teams and outside agencies to get it done. I’m comfortable being the senior marketer for a lean organization or the partner who keeps multiple vendors, channels, and calendars working toward the same goals.I’m also a mentor and builder: I coach early-career marketers so they become confident, proactive contributors, and I help leadership teams make better decisions about where to invest limited marketing time and budget.Outside of client work, I run Our Hour, a recurring networking series that connects business owners, leaders, and creators. It’s a soft-sell business development engine—and a community—where I introduce the right people to each other and help ideas find the support they need.H.L. Mencken wrote that for every complex problem, there’s a solution that is “simple, neat, and wrong.” In marketing, those easy answers are usually the most expensive. My work is about finding the right-level solution: simple enough to execute, sophisticated enough to move the needle.If your marketing is under-resourced, scattered, or stuck, let’s explore whether a fractional engagement—or a focused project—is the best way to get senior-level marketing leadership without adding a full-time hire.

Experience

1. Founder and President

   Hook

   Sep 2020 — Present · Albany, NY, US

Education

• Sage College of Albany

  Associate of Arts and Sciences (A.A.S.), Graphic Design

  1984 — 1986

Skills

• Brand Development
• Press Releases
• Public Relations
• Video Production
• Media Relations
• Sem
• Publishing
• Event Planning
• Adobe Creative Suite
• Digital Photography
• Strategic Communications
• Illustration
• Newsletters
• Integrated Marketing
• Marketing Strategy
• Nonprofits
• Online Marketing
• Advertising
• Website Development
• Copywriting
• Web Design
• Layout
• Corporate Branding
• Graphic Design
• Social Media
• Blogging
• Creative Direction
• Direct Mail
• Email Marketing
• New Business Development
• Video Editing
• Google Analytics
• Media Planning
• Social Networking
• Social Media Measurement
• Market Research
• Non-Profits
• Wordpress
• Social Media Monitoring
• Parallel Parking