Paul Guippone
Category Leadership at The J.M. Smucker Company
- Role
- Director Category Leadership at The J.M. Smucker Co.
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Paul Guippone
My Unique Selling Proposition:Creative CPG business leader offering well rounded consumer & shopper experience with a proven track record of success for brand building from initial concept through market execution. High-energy, results-oriented professional recognized for initiating change, flexibility, and enthusiastically driving growth. Holds a point of difference as having the ability to thrive in a sales driven, entrepreneurial environment and possessing inherent skills for motivating teams and collaboration.Specialties: Heavy hands on experience with Team Building, Category Strategy, Business Analytics, Quantitative and Qualitative Research, Strategic Planning, Customer & Category development, Sales Force Motivation and Brand Building. Skilled communicator, Fact Based Story Telling Trainer and Executive Technique graduate with vast presentation experience to a wide variety of audiences.
Experience
Director Category Leadership
Jun 2025 — Present · Orrville, OH, US
Education
Villanova University
Bachelor of Science (BS), Business Administration and Management, General
Weatherhead School of Management at Case Western Reserve University
Emotionally Intelligent Leadership Certificate , Adult and Continuing Education and Teaching
Seton Hall Preparatory
College Prep
Fairleigh Dickinson University-Florham Campus
MBA, Marketing
Skills
- Nielsen
- Leadership
- Fmcg
- Consumer Products
- Account Management
- Pricing Strategy
- Shopper Marketing
- Management
- Team Building
- Fast-Moving Consumer Goods (Fmcg)
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Brand Development
- Marketing Strategy
- Market Analysis
- Iri
- Competitive Analysis
- Customer Insight
- Marketing Research
- Market Research
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