Paul Freudenberg
Founder and CEO @Grax Operational Excellence Programme
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WORK HISTORY
Founder and CEO @Grax Operational Excellence Programme
We work with founders and CEOs of £1M–£50M businesses to achieve Total Alignment — the operating state where every part of the business works together to grow, raise capital, acquire, or exit on the owner\'s terms.Most businesses at this level are growing in revenue but not in freedom. The founder is still the system. Decisions, delivery, and direction all run through one person. That\'s Operational Quicksand — and it compounds as the business scales.Total Alignment changes that. Using the 7Ts Business Improvement Framework — Time, Tribe, Tools, Talent, Trust, Theme, and Teach — we build the operating model that makes the business perform without the owner at the centre of every decision.The result is GRAX optionality — the ability to Grow, Raise, Acquire, or Exit when the time is right, not when circumstances force it.WHAT WE DELIVER→ Grow — Operating systems, financial controls, and leadership rhythm that scale revenue without scaling complexity.→ Raise — Operational readiness that gives lenders and investors confidence to back the business.→ Acquire — Infrastructure to absorb acquisitions without disrupting the core business.→ Exit — Deal-ready documentation, valuation improvement, and a business that performs independently.SECTORS include:Electrical contractors · Construction · Trade services · Self-storage · Estate agency · HospitalityCLIENT OUTCOMES→ Electrical contractor targeting 50% revenue growth with a clear pathway to acquisition or exit→ Estate agency — 73% listings increase, 69% instructions increase, 10% market share growth in three months→ Self-storage operator growing through recession against national competitors→ Hotel activating revenue from existing operations without additional marketing spend p•••@rostoneopex.com | rostoneopex.com
EDUCATION
Nottingham Trent University
Bachelor of Engineering (BEng), Electrical & Electronic Eng
SKILLS
ABOUT PAUL FREUDENBERG
Paul began his career at Capgemini, where he built his operational foundations in project and programme management — developing the discipline and systems thinking that would shape everything that followed.Over two decades, that foundation evolved into something broader: a deep understanding of what it actually takes to transform a founder-dependent business into a genuine asset — one that is operationally sound, independently valuable, and deal-ready on the owner\'s terms.That question led to the development of the 7Ts Value Creation Framework and the GRAX methodology — proprietary approaches that create Total Alignment across a business, turning operational complexity into strategic optionality. Whether the goal is to grow, raise capital, acquire, or exit, the foundation is the same: a business that runs on systems, not on the owner.Those frameworks are now brought together in the GRAX Grow Operational Excellence Programme — a structured pathway that takes founders and CEOs from Operational Quicksand to Total Alignment, and from business owner to asset owner.Paul founded Rostone Operations to bring this thinking directly to founders and CEOs of £1M–£50M businesses — the growth stage where operational drag quietly kills momentum, and where the gap between a good business and a great one is almost always operational, not commercial.Through Rostone\'s Operating Partner, Operating Model, and Operations Manual services, Paul works hands-on with leadership teams to build the infrastructure that underpins long-term value. For clients approaching a transaction, The Deal Room connects operational excellence directly to deal readiness — something most advisors only think about when it\'s too late.Paul\'s experience spans many sectors, with particular depth in construction, trade, and service businesses navigating the complexity that comes with scale. He writes the GRAX newsletter on LinkedIn — a growing resource for founders and CEOs who want practical thinking on value creation, not generic business advice.As a speaker and adviser, Paul brings a contrarian but evidence-backed perspective: that operational excellence is the highest-return investment a business owner can make — and that a company\'s valuation isn\'t next year\'s problem. It\'s today\'s scoreboard.Learn more at rostoneopex.com and connect with Paul on LinkedIn.
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