Paul Hebert
- Role
- Director, Electronic Business Marketing at ADP
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Paul Hebert
I am an award-winning, engaging transformation leader who manages marketing departments…
Experience
Director, Electronic Business Marketing
Jun 2019 — Present
Manage a $3.5M budget, direct and indirect reports, and 10 agencies. Craft marketing and strategy plans, develop business cases and serve as project leader for several organizational initiatives. • Increased revenues by $30M by establishing Salesforce Marketing Cloud direct-to-customer digital marketing platform solution supporting SMS, Email, Social Media, and UX Journey Mapping- Secured buy-in from the ADP Retirement Services leadership team and collaboration with the Legal Counsel, regulatory compliance, project management, developers, and budget projection management. This resulted in strong KPIs of 30% open and 25% read rates and 15 to 20% click-to-open rates. • Drove $5M in annual revenues by coordinating data-driven, person-based, financial wellness messaging support content. • Saved $800K annually with change management, including streamlining print-on-demand processes.
Skills
- Sales
- Corporate Communications
- Marketing
- Management
- Social Media
- Illustrator
- Direct Mail
- Integrated Marketing
- E-Commerce
- Brand Development
- Start-Ups
- Marketing Strategy
- Public Speaking
- Email Marketing
- Strategy
- Online Advertising
- Public Relations
- Adobe Illustrator
- SEO
- Fundraising
- Project Management
- Press Releases
- Blogging
- Nonprofits
- Leadership
- Media Relations
- Marketing Communications
- Digital Marketing
- Graphic Design
- Advertising
- Strategic Communications
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