Paul George

About Paul George

I bring over a decade of experience in digital marketing, branding, website management, and multimedia production within the K–12 International education sector. My work centers on building strong school visibility, driving admissions, and creating engaging digital experiences for students, parents, and the wider community.At the core of my role is managing our Finalsite-powered website, ensuring accuracy, accessibility, and a seamless user experience for prospective families. I collaborate with Admissions and Communications to align functionality with enrollment goals while using analytics to inform continuous improvements.I also lead SEO, paid campaigns (Google Ads & Meta Ads), and social media marketing, executing integrated strategies that increase traffic, inquiries, and conversions. My content expertise includes copywriting, photography, videography, and graphic design—delivering compelling storytelling across digital platforms, print publications, and PR initiatives.Highlights of my work include:Leading SEO optimization and paid campaigns that boosted admissions inquiries and open house registrations.Producing high-quality multimedia content (videos, reels, event coverage, yearbooks, handbooks, and annual reports).Designing and managing school branding, signage, and merchandise to ensure a consistent identity across campus and digital touchpoints.Coordinating major events such as the Terry Fox Run, Golf Tournament, Open House, and TeachConX conferences with successful outreach to corporate and consular partners.Proficient in Adobe Creative Suite, Articulate, Finalsite CMS, Google Analytics, and Meta Ads Manager, I combine technical skills with strategic vision to enhance brand presence and strengthen community engagement.I thrive in cross-functional collaboration, supporting senior leadership, faculty, and admissions teams in delivering impactful marketing and communication strategies that contribute directly to student enrollment and school growth.

Experience

1. Manager - Marketing

   Canadian International School

   Apr 2023 — Present · Bangalore Urban, IN

   Graphic Design, Branding, and Media Creation:Specialized in graphic design, creating layouts, templates, and branding materials for marketing collateral, ad campaigns, recruitment materials, and digital signage. Expertise includes illustrations, infographics, animations, and web-style pages. Led Yearbook production, from design to distribution, and supported various school publications and handbooks. Designed internal and external communications, enhancing branding through newsletters, banners, logos, and merchandise. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Articulate, and other design tools.Website Design and Development:Managed school websites using Final Site, including content updates, design, and visual enhancements. Developed promotional pop-ups and web content for events, integrating multimedia elements. Applied basic HTML and CSS skills for web page creation and maintenance.Social Media Management and Marketing:Executed social media campaigns aligned with school activities to boost engagement and attract families. Managed content and interactions, optimized performance through analytics, and handled digital marketing campaigns (SEO/SEM, email, social media) in collaboration with third-party agencies.Photo and Videography:Provided photography and videography for school events, maintained an image library, and supported event promotion through digital media. Produced multimedia presentations for marketing, PR, and internal communications.Event Management, Marketing Outreach, and PR:Coordinated major school events such as the Golf Tournament, Terry Fox Run, and Open House. Developed marketing strategies, built relationships with corporate and embassy partners, and created promotional materials. Managed PR efforts, including press releases and newsletters.

Education

• Madurai Kamaraj University

  Bachelor of Science (B.Sc.), Information Technology & Management

  2005 — 2008

• Purdue University

  Postgraduate Diploma, Digital Marketing

• KODAIKANAL CHRISTIAN COLLEGE

  Master of Science (M.Sc.), Computer Science and Information Technology

  2008 — 2010

Skills

• Indesign
• Tutoring
• Illustrator
• Research
• Web Design
• Microsoft Office
• Corporate Branding
• Higher Education
• Social Media Communications
• Photography
• Education Marketing
• Photoshop
• Business Development
• Instructional Design
• Educational Technology
• Leadership Development
• Public Relations
• Lesson Planning
• Media Relations
• Coaching
• Designing Marketing Collateral
• E-Learning
• Strategic Planning
• Corel Draw
• Event Planning