Paul Norris
Founder & CEO | Revenue & Sales Lead | Consultative Selling | High-Ticket, Recurring Revenue
- Role
- Founder & Head Coach at Extreme Athletics
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Paul Norris
I’m a sales management professional with over 15 years of experience leading teams, surpassing quotas, and expanding business operations across fitness, real estate, and performance ventures.As Founder and Sales Director at Surf Ready Fitness, I’ve grown the company by 200%, building a loyal community of over 500 members and subscribers. I’ve closed key partnership deals with global brands like TRX, Zico Water, and Freestyle Watches, and expanded internationally through licensing and strategic collaborations.My passion lies in blending data-driven strategy with relationship-based sales — mentoring teams, developing pipelines, and creating win-win partnerships that deliver measurable growth.I’m always open to connecting with growth-minded entrepreneurs, fitness leaders, and business partners looking to collaborate on scaling performance-based ventures.
Experience
Founder & Head Coach
Feb 2012 — Present
Built and scaled a surf performance training business serving youth to Olympic-level athletes using strength & conditioning, program development, and coaching expertise- Designed and launched training apps, marketing funnels, websites, and content strategy to drive business growth- Managed coaches and interns while overseeing all operations, emphasizing leadership, team management, and operational efficiency.
Education
University of South Florida
Bachelor of Science - BS, Exercise Science
1999 — 2005
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