Paulette M Carter

About Paulette M Carter

As the Principal and Chief Creative Officer for PCD Group, my passion is in working with financial brands to deliver exceptional digital experiences that transform the way they engage with their customers and employees - driving awareness, customer acquisition, service adoption, engagement, community and brand loyalty. I have 20+ years of experience working in digital financial services and firmly believe in the difference banks, credit unions and investment companies can make in helping to enrich people’s lives and improve the communities they serve. As an accomplished digital marketing pioneer, I have delivered award winning sites and many “first to market” digital programs and applications for global and national companies including: Citi, TIAA-CREF, Bethpage Federal Credit Union, Smith Barney, Merrill Lynch, Broadridge, Hershey, LifeLock, Mercy Corps and Scott Foresman.My mission is to create extraordinary customer/user centered experiences that deliver bottom line results and simply make things easier, faster, more engaging and rewarding. I do this by strategically weaving together business goals, customer/user needs, creativity, innovative technology and data driven insights. My “super power” is that I have an uncanny ability to “see in the dark”, connecting the dots in unique ways to find possibilities, strategies and solutions others do not. I also build, manage and mentor cross-discipline teams that function beyond traditional silos and lead by example so that each client gets the best that PCD Group has to offer. Specialties: Organization / Team Leadership, Creative Direction, Design Thinking, Data/Insight Driven Design, CX/UX Strategy, Content Strategy, Information Architecture, UI Design, Custom Application Design and Development, Website Design, Digital Marketing, Technology Evaluation, CRM, CMS, Online Communities, Events Management, Corporate Communications, Employee Programs, Social Media.

Experience

1. CEO, Executive Creative Director

   Pcd Group Exceptional Digital Experiences

   Jan 1996 — Present · Portland, OR, US

   PCD Group powers financial service companies with exceptional digital experiences that transform the way they engage with their customers and employees - driving awareness, customer acquisition, service adoption, engagement, community and brand loyalty. Our award winning, customer/user centered experience design, technical innovation and ability to deliver end to end with executional excellence has earned PCD Group lasting relationships with some of the world\'s best brands. Clients Include: Citi, TIAA-CREF, Bethpage Federal Credit Union, Smith Barney, Merrill Lynch, Broadridge, Hershey, LifeLock, Mercy Corps and Scott Foresman.Specialties: Design Thinking, CX/DX Strategy, UX/UI Design, Technology Evaluation and Strategy, Programming, Website, Mobile and Custom Application Development.Campaigns, Financial Product/Service Marketing, Segment Marketing, Online Account Opening, Onboarding, Financial Education, Calculators, Content Marketing, Social Media Integration, Sales Force Integration, Adobe AEM, Corporate Communication Programs, CRM, CMS, Email Marketing, Multi-language Applications, Permissioned Based Applications, Workflow Automation.Awards:Stevie Award for Website DesignCommunicator AwardInc. Fastest Growing Private Company

Education

• University of Illinois Chicago

  BFA, Communication Design

Skills

• Software Development
• Customer Relationship Management (Crm)
• Analytics
• Interaction
• Strategy
• User Experience Design
• Online Marketing
• Banking
• Web Design
• User Interface Design
• Interactive Marketing
• Customer Insight
• Interaction Design
• Digital Strategy
• User Expe
• Graphical User Interface (Gui)
• Marketing Communications
• Web Application Design
• Digital Marketing
• Strategic Planning
• Social Media
• Marketing
• Customer Experience
• Creative Direction
• Leadership
• Financial Services
• Crm