Paul Diamond

About Paul Diamond

As a Store Design & Production Lead at Microsoft Experience Centers, I have over 10 years of experience in creating high-impact demos and experiences that showcase the best of Microsoft\'s products and services. I am an experiential marketing expert, with a proven track record of delivering innovative and engaging solutions that drive customer loyalty and brand love.My passion for technology, creativity, and customer interaction has led me to work on diverse and exciting projects, such as Microsoft\'s Flagship London Store Design, Microsoft Visitor Center Redesign, several Xbox Console Launches, and the Surface and Liberty collaboration in London, which won several awards for its original and immersive concept. I am always on the lookout for new trends and inspiration, whether it is from traveling, exploring the outdoors, or spending the day looking for new brand activations in cities I\'m visiting. I believe in the power of \'peak moments\' to create lasting impressions and emotional connections with customers, and I strive to achieve this vision with every experience I design and deliver.Building on my extensive experience in store design and production at Microsoft Experience Centers, my career journey reflects a blend of entrepreneurship, technological innovation, and creative marketing. My decision to pursue business ownership early on, starting with Poulsbo Pasta Company, was a transformative step that instilled in me a profound understanding of strategic business management and customer engagement.In roles across various sectors, from leading Reborn Creative to consulting for Radius Inc and innovating at ClariCare, I have demonstrated adaptability and a flair for leading projects that resonate with target audiences. My approach combines hands-on experience with a commitment to quality and strategic growth. I excel in fostering collaborative environments and driving projects that not only meet but exceed expectations.My career is a testament to my passion for driving progress, embracing new challenges, and delivering results that create impact and foster brand loyalty. Whether it\'s through cutting-edge technology, engaging marketing strategies, or unique customer experiences, I am dedicated to delivering excellence in every endeavor.

Experience

1. Experience Design & Production Lead - Microsoft Experience Centers

   Microsoft

   Sep 2018 — Present · Redmond, WA, US

   In my role at Microsoft, I lead the strategy, design, and production of immersive brand experiences across our global Microsoft Experience Centers (formerly Flagship Stores). My focus spans special projects, franchise activations, seasonal campaigns, and flagship environments that bring our most iconic IP and products to life in three-dimensional space.I partner across marketing, retail, product, and studio teams to create emotionally resonant experiences that deepen customer engagement, elevate brand storytelling, and drive loyalty. From large-scale floor remodels to high-touch visual moments, I guide projects from concept through rollout, blending creativity with production excellence.Key Responsibilities: Lead creative strategy, concept development, and production for global flagship experiences and IP activations Direct visual merchandising programs and manage multidisciplinary vendor teams Drive seasonal campaign development and experience design, including Holiday, Surface, and Copilot+PC launches Oversee environmental storytelling for special projects including the Xbox Level 2 Takeover and Microsoft Visitor Center redesign Collaborate with studios and partners to co-develop franchise experiences across retail and cultural storytelling formats Support global teams through field deployment, implementation, and quality executionKey Achievements: Led several award-winning creative campaigns including Jordan x Xbox, Surface x Liberty, Candy Crush All Stars Oversaw a remodel of the Microsoft NYC Experience Center 2nd floor and 3rd floors. Transforming a key retail floor into an experiential destination Drove the creative and rollout strategy for our first post-acquisition King collaboration Honored with multiple industry awards for innovation in experience design and brand storytelling

Education

• Washington State University

  N/A, General

  2003 — 2004

Skills

• Leadership
• Facebook
• Public Speaking
• Sales
• Marketing
• Html
• Css
• Lead Generation
• Communication
• Google Analytics
• Management
• Advertising
• Email Marketing
• Social Media Marketing
• Online Advertising
• SEO
• Salesforce.com
• Web Design
• Php
• Online Marketing
• Content Marketing
• Project Management
• B2c Marketing
• Digital Marketing
• Sem
• Public Relations
• Ppc
• Web Analytics
• Entrepreneurship
• Bing Ads Professional
• Strategy
• E-Commerce
• Brand Management
• User Experience
• Wordpress
• Social Networking
• Strategic Partnerships